Informatica and Kana Partner to Deliver Powerful Solution for One-to-OneOnline Customer Communications
Informatica PowerMart to Help Kana Connect Customers Bring Greater Personalization and Precision to Large-Scale Electronic Direct Marketing
Campaigns
PALO ALTO, Calif. and REDWOOD CITY, Calif., Feb. 23 /PRNewswire/ -- Informatica Corporation (Nasdaq: INFA), a leading provider of integrated analytic solutions for e-business, and Kana Communications, Inc. (Nasdaq: KANA) (www.kana.com), a leading provider of online customer communications solutions for marketing, sales and service, today announced a strategic partnership. Kana has agreed to bundle Informatica PowerMart(R) with Kana Connect, an electronic direct marketing solution that enables e-businesses to proactively deliver individually targeted messages to increase the lifetime value of customers. To be resold as part of the Kana Conduits Enterprise Integration Platform, PowerMart will consolidate customer-related data from across an organization's transaction systems to fuel more targeted, personalized online marketing campaigns to customers.
"The ability to provide e-commerce companies with powerful data-integration capabilities that help them more narrowly profile, target and engage their customers in one-to-one conversations via e-mail will be a significant competitive advantage," said Michael McCloskey, CEO of Kana. "Informatica PowerMart will help enable e-businesses to increase the effectiveness of their online customer-marketing efforts. We evaluated quite a few other products, and found Informatica to be a very robust, scalable solution available for integrating e-business data."
"As e-commerce becomes increasingly competitive, e-businesses must forge even stronger relationships with their customers," said Diaz Nesamoney, president of Informatica. "By helping companies initiate customized, one-to-one communications with their customers, Kana is one of the front-running companies today helping e-businesses succeed. We are pleased Informatica PowerMart was chosen by Kana to power such a mission-critical solution."
PowerMart sources large volumes of fast-changing data from multiple platforms, handles complex transformations, and supports high-speed loads. Its metadata repository coordinates and drives a variety of core functions including the consolidation of information from many disparate data sources throughout an enterprise. PowerMart will also be available as an optional component for Kana Response, Kana's Web-based solution for online customer service.
This will not only speed customer deployments, but allow marketers to target and personalize their campaigns with greater precision resulting in higher relevancy and better click-through and conversion rates. After campaign results have been collected, Kana Connect will export results to external personalization engines to synchronize the response information with customer profiles from other channels.
Kana 5 manages the entire online customer communications lifecycle -- from marketing to sales to service. Kana's comprehensive offering enables e-businesses to manage multiple contact channels, including outbound and inbound email, Web-based customer self-service, Web forms, real-time messaging and voice over the Internet applications. Kana's customers use the award-winning Kana solution to enhance customer loyalty, generate additional revenue opportunities and reduce the cost of online communications. Kana also offers enterprise application, call center and data warehouse integration solutions that provide scalable, robust, and rapid deployment across Kana's platform of online customer communications solutions.
Kana is built on a Web-based architecture and has demonstrated scalability at some of the highest volume sites, including eBay, Yahoo!, Mindspring, and Lycos. Kana also offers enterprise application, call center and data warehouse integration solutions that provide scalable, robust, and rapid deployment across Kana's platform of online customer communications solutions.
The bundled solution is scheduled to be generally available at the end of Q1 2000.
About Informatica
Headquartered in Palo Alto, California, Informatica is a market-leading provider of complete analytic solutions for e-business that enable many of the world's largest companies to integrate data from across their global enterprises -- including e-business servers, Web logs, ERP and mainframe systems--and analyze it in order to grow their business. Over 640 major companies across the world in key industries rely on Informatica's analytic solutions, including eBay, Netscape, CNET, Inktomi, Preview Travel, Priceline.com, Morgan Stanley, Merrill Lynch, 3Com, Autodesk, Chevron, Met Life, Mutual of Omaha, Sprint, MCI WorldCom, Deutsche Bank, UBS, Zurich Insurance, Polo Ralph Lauren and Universal Studios. For more information, call 800-970-1179, or visit Informatica's Web site at www.informatica.com.
About Kana Communications, Inc.
Kana Communications, Inc. is a leading provider of comprehensive online customer communications solutions for marketing, sales and service. These mission-critical applications support multiple channels of online contact including outbound and inbound e-mail, Web based customer self-service, Web forms, real-time messaging and voice over the Internet. The company has more than 350 customers, including twelve of the top twenty most visited sites on the Internet. Kana is based in Redwood City, California, with offices worldwide. For more information about the company, please visit Kana's Web site at kana.com.
Informatica Legal Notice Regarding Forward-Looking Statements:
Statements in this press release which are not purely historical are forward-looking statements, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Forward-looking statements in this release include statements regarding: (1) the features, capabilities, functionality and benefits of solutions and integrated products to be developed and bundled under the partnership between Informatica and Kana and (2) the completion and general availability of these solutions and products in the first quarter of 2000. Factors that could cause actual results to differ materially include risks and uncertainties such as: unforeseen technical difficulties (including those related to integrating Informatica's products with Kana's products) in developing such features, capabilities, functionality and benefits which could delay or prevent release of these solutions and products or result in them being released without certain of these features, capabilities, functionality or benefits; the failure for a sufficient market to develop for these features, capabilities, functionality or benefits; scheduling and technological factors controlled by Kana; or any software errors in our products. Readers should also refer to the risk disclosures outlined in Informatica's Registration Statement on Form S-1 declared effective April 28, 1999 and its quarterly reports on Form 10-Q filed thereafter from time-to-time with the SEC.
Kana Legal Notice Regarding Forward-Looking Statements:
Information in this release that involves Kana's expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements that involve risks and uncertainties. These statements include statements about Kana's strategies in the marketplace, its market position and its relationship with customers. All forward-looking statements included in this release are based upon information available to Kana as of the date of the release, and Kana assumes no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, competition, increased competition due to Kana's expanded product offering, risks associated with the evolving and varying demand for customer communication software, the Company's ability to expand its operations, the ability of Kana to successfully integrate BEI and NetDialog, acceptance of email and the Internet as a communications medium, litigation over property rights, and general economic factors. These and other factors are risks associated with our business that may affect Kana's operating results are discussed in the Company's registration statement on Form S-1 declared effective by the Securities and Exchange Commission ("SEC") on September 21, 1999 and its quarterly reports on Form 10-Q filed with the SEC.
NOTE: Informatica and PowerMart are trademarks or registered trademarks of Informatica Corporation. Kana Communications, Kana and the Kana logo are trademarks of Kana Communications, Inc. All other company and product names may be trademarks of their respective owners.
SOURCE Informatica Corporation
CO: Informatica Corporation; Kana Communications, Inc.
ST: California
IN: MLM CPR
SU: LIC PDT
02/23/2000 07:30 EST prnewswire.com |
