Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : How high will Microsoft fly? -- Ignore unavailable to you. Want to Upgrade?

To: Captain Jack who wrote (38436)	2/23/2000 8:22:00 PM
From: Captain Jack	Respond to of 74651

Feb. 19 (The Indianapolis Star/KRTBN)--You've probably heard by now that Microsoft's new Windows 2000 computer program is something most consumers won't be buying. It's mostly a corporate product -- and even there, sales are expected to start a little slow and then build. Ho hum, right? Not if you're Macmillan Publishing USA, one of the world's largest computer book publishers (more than 14 million books sold worldwide in 1998, the most recent year available). Macmillan, based here in Indianapolis, sees Windows 2000 as a big deal. It's unleashing 17 Windows 2000 titles immediately, and might release more later this year if sales warrant. Here's why: Few events in the computer book publishing world can compare to the release of a new operating system. Especially if it's from Microsoft. Operating systems are fundamental pieces of software that tell computers what to do and help other programs work. There might be users out there who don't need, say, a database. But everyone -- from the biggest of corporations to the most unassuming of small businesses -- needs an operating system. And, despite increasing competitive pressure from Linux and other business operating systems, Microsoft is still the major player in that arena. Little wonder, then, that Macmillan and its major competitors -- including IDG Books Worldwide in California -- have been feverishly working on Windows 2000 titles for more than a year. Macmillan, which employs about 500 people at its Indianapolis headquarters, will publish eight books under its Que imprint, targeted for businesspeople who use computers at work; nine under its Sams imprint, intended more for computer programmers and enthusiasts. IDG is just as active, with at least 15 Windows 2000 titles on the market.