Responsys.com's Online Permission Marketing
Solution Deployed by Medsite.com For One-to-One
Communications With Customers
PR Newswire - February 22, 2000 10:15
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Marketing Group Launches First Email Marketing Campaign Within One Week Of
Selecting the Responsys Interact Application Service
PALO ALTO, Calif., Feb. 22 /PRNewswire/ -- Responsys.com, a leading application
service provider (ASP) for permission marketing on the Internet, today announced that
Medsite.com has selected the Responsys.com solution for permission marketing to
communicate one-on-one with customers. Within one week of signing up for
Responsys.com's application service, Medsite.com's marketing group launched its first
opt-in email marketing campaign to its audience of registered users.
Medsite.com was looking for a user friendly, marketing centric tool that would allow
them to send customized email communications and marketing promotions to
customers. Responsys Interact's intuitive browser interface offers easy navigation and
allows the marketing group to quickly send campaigns that are segmented by the type
of user they are targeting. Campaigns often feature dynamic personalization, wherein
various recipients of a single campaign receive different offers and information based on
their specified preferences.
"Our audience of healthcare professionals is quite sophisticated so we needed a high
quality solution that would allow us to be increasingly customized in our
communications and promotions," said Tom Feitel, senior vice president of marketing
at Medsite.com. "After evaluating the various permission marketing options, we felt that
the Responsys.com solution offered us the best value proposition and was
appropriately sophisticated and scalable to meet our needs. Additionally, the
opportunity to share ideas and best practices with Responsys.com's growing
community of users that recognize the importance of effective permission marketing is
a real bonus."
"Medsite.com's adoption of the Responsys.com platform for permission marketing
reflects the growing importance e-businesses are placing on personalized, ongoing
communications with their online customers," said Anand Jagannathan, president and
CEO of Responsys.com. "Marketing-focused companies like Medsite.com are
recognizing the advantage of building and maintaining personal relationships with
customers that offer them real value. We are very pleased to be working with
Medsite.com to help them establish relationships that will keep their customers coming
back."
Medsite.com also uses the Responsys Interact platform to periodically send targeted
email messages to infrequent visitors to encourage them to return to the site. The
company is careful not to inundate their customers with email messages, appropriately
balancing the number of news and informational messages with promotional offers.
Overall, the company has seen a positive response to its new permission marketing
efforts.
About Medsite
Headquartered in Manhattan, Medsite.com, Inc. is the physician's home on the
Internet. The company, which operates Medsite.com (www.medsite.com), offers a
comprehensive range of user-friendly solutions in the categories of medical
ecommerce, medical information, and communication services. Building on its first
Internet business, MedBookStore, Medsite has become a healthcare destination site
offering an extensive selection of medical books, software, journals and supplies, the
latest medical news, a scheduling tool for the medical community, a customizable
finance channel, continuing medical education, and numerous other services, geared
towards "making a physician's practice click."
Founded in 1995, Medsite's customers include physicians, residents, nurses, medical
students, physician assistants and pharmaceutical companies.
About Responsys.com
Responsys.com is a leading Web application service provider (ASP) that has developed
a revolutionary platform, Responsys Interact, that empowers marketers to do
permission-based direct marketing on the Web. Responsys Interact is accessed via
the Internet, 24 hours a day, seven days a week and provides a complete closed-loop
direct marketing solution. Privately held, the company is based in Palo Alto, Calif., and
is backed by top-tier investors including Accel Partners, Foundation Capital and
executives from leading Internet companies. Major customers include chipshot.com,
Lands' End, Medsite.com, MotherNature.com, Network Associates, VerisSgn and
Virgin. For more information, visit responsys.com, e-mail
info@responsys.com, or call 650-858-7400.
NOTE: Responsys.com and Responsys Interact are trademarks of Responsys.com. All
other trademarks and registered trademarks are the properties of their respective
owners.
SOURCE Responsys.com
/CONTACT: Peter Ruzicka of Responsys.com, 650-251-0116, or
pruzicka@responsys.com; or Laura Thurman of Portofino Communications,
408-979-1917, or lthurman@portofinopr.com, for Responsys.com/
/Web site: medsite.com
/Web site: responsys.com |
