To: rupert1 who wrote (78694 ) 2/24/2000 10:51:00 PM From: Captain Jack Read Replies (1) | Respond to of 97611
FEB 24, 2000, M2 Communications - AltaVista today announced ambitious plans to expand its European presence to include an additional 18 countries by the end of the year. AltaVista plans to offer local content search sites to an estimated 136 million European Internet users by 2002. Following the successful launch of www.altavista.de in April 1999 in Germany - where AltaVista now ranks fifth overall - a fully-fledged European division was established in October 1999. In the four months since, country search sites have been launched at an average rate of one a month - www.altavista.se in October 1999, www.altavista.co.uk in December 1999, www.altavista.nl and www.altavista.fr in February 2000. "In every country, AltaVista launches with the largest, freshest index of local content on the Internet," explains Vesey Crichton, marketing and strategy director, AltaVista Europe. The original AltaVista site in California - www.altavista.com -- is already well known across Europe, with 15 million of its 54 million users a month coming from European countries. By launching local country sites with quality local content, AltaVista will offer the most personalised service on the web to both English and non-English language speakers. "Searching for information is the second most popular on-line activity after email. Every day 100 million searches are performed on the Web, 35 million of which are processed by AltaVista," says Crichton. "AltaVista is already the first choice for people looking for the fastest, most relevant information on the Internet. But the 90% of Europeans for whom English is not their first language can find today's Internet experience frustrating. With this move, AltaVista is making it fast and simple to find local-language search results wherever you live in Europe, and whatever your language." Crichton added: "We know that relevance is everything on the Internet - but there are few companies which, hand on heart, can actually deliver. AltaVista's country-index strategy shows we are committed to being the European's first choice for searching the web."