Weekly Internet At-Home Ratings From Nielsen//NetRatings; Data for Monday, February 14 through Sunday, February 20, 2000
NEW YORK, Feb 24, 2000 (BUSINESS WIRE) --
iWon.com's Traffic Rises 17.2%, Site Jumps To No. 16
Among Top 25 Web Properties
The following Internet audience and advertising information for home usage is
from Nielsen//NetRatings, the Internet measurement service from Nielsen Media
Research and NetRatings, Inc. (NASDAQ: NTRT). The information includes: Top 25
Web Properties, Top 10 Internet Advertisers, Top 10 Ad Banners and Average
Internet Usage statistics for the week ending February 20, 2000.
Noteworthy this week:
-- Jumping to No. 16 in the Top 25 Web Properties, iWon.com boasted a 17.2%
traffic increase with 2.5 million unique visitors this week. iWon.com was at No.
21 last week with a unique audience of 2.2 million.
-- One-and-Only.com's traffic rose 26.5 percent during the week of Valentine's
Day, climbing to 386,000 unique visitors this week compared to a unique audience
of 305,000 the previous week. One-and-Only.com, a matchmaking Web site, also had
three of the Top 10 Ad Banners Viewed.
-- Currently promoting a $1 million weekly sweepstakes, Publishers Clearing
House (PCH.com) experienced a 202.5 percent traffic increase, from 153,000
unique visitors last week to nearly 463,000 this week.
-- The top site of the week for females was Oprah.com, the online division of
HARPO Entertainment Group. Of those Web surfers visiting the site, 94.8 percent
were female. The top site for males was Nettaxi.com, a community portal to the
Internet. Men accounted for 87.5 percent of those visiting the site.
-- The top clicked-on ad banner belonged GoldenPalace.com, an online casino,
with a 7.4 percent click rate.
Nielsen//NetRatings: Top 25 Web Sites by Property
February 14 - 20, 2000
Ranking of the Most Visited Web Properties
Property Unique Audience Time Per Person
1 AOL Websites (NYSE: AOL) 25,030 0:12:39
2 Yahoo! (NASDAQ: YHOO) 23,461 0:27:36
3 MSN (NASDAQ: MSFT) 16,633 0:23:34
4 Excite@Home (NASDAQ: ATHM) 12,919 0:14:30
5 Lycos Network (NASDAQ: LCOS) 9,771 0:12:33
6 GO Network (NYSE: GO) 7,322 0:12:53
7 Microsoft (NASDAQ: MSFT) 6,155 0:06:38
8 NBC Internet (NASDAQ: NBCI) 5,114 0:08:06
9 eBay (NASDAQ: EBAY) 4,604 1:04:23
10 Time Warner (NYSE: TWX) 4,486 0:08:06
11 AltaVista (NASDAQ: CMGI) 4,306 0:13:38
12 Amazon (NASDAQ: AMZN) 3,725 0:10:39
13 About.com (NASDAQ: BOUT) 3,074 0:06:01
14 The Go2Net Network (NASDAQ: GNET) 2,969 0:10:25
15 LookSmart (NASDAQ: LOOK) 2,669 0:05:08
16 iWon.com Inc. 2,541 0:20:14
17 ZDNet (NYSE: ZDZ) 2,373 0:07:31
18 Weather Channel 2,352 0:06:06
19 American Greetings (NYSE: AM) 2,337 0:08:52
20 CNET (NASDAQ: CNET) 2,316 0:06:51
21 Viacom International
(NYSE:VIA & VIAB) 2,289 0:11:02
22 Ask Jeeves (NASDAQ: ASKJ) 2,224 0:10:51
23 AT&T (NYSE: T) 2,038 0:15:22
24 Fortune City 1,976 0:04:05
25 Intuit (NASDAQ: INTU) 1,784 0:23:39
Example: The data indicate that nearly 1.8 million home Internet
users visited at least one of the Intuit-owned sites during the week,
and each person spent, on average, a total of 23 minutes and 39
seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who
have access to the Internet from home. A property is defined as a
consolidation of multiple domains and URLs owned by a single entity.
Reach is a measure of the unduplicated audience that visits a
property. The data are expressed as the percentage of the total
universe of Internet users who logged onto the Internet at least once
during the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
February 14 - 20, 2000
Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user's screen.
Advertiser(1) Impressions Reach
(000) %
1 TRUSTe 722,909 26.3
2 Yahoo! 160,038 26.0
3 Amazon 136,716 29.7
4 America Online 128,562 29.2
5 Microsoft 102,461 27.5
6 NextCard (NASDAQ: NXCD) 88,024 21.9
7 SexTracker 71,561 6.1
8 Barnes and Noble (NASDAQ: BNBD) 68,981 17.2
9 Datek 67,411 5.4
10 Netscape 66,580 19.3
(1)Impressions reported include house ads, which are ads that run
on an advertiser's own web property.
Example: An estimated 66.6 million Netscape ad banners were
completely loaded on users' computers during the surfing week. These
banners were delivered to 19.3 percent or 10.8 million home Internet
users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
February 14 - 20, 2000
Top Banners, ranked according to reach percentage, are cited from
BannerTrack(Sm), Nielsen//NetRatings' syndicated ad research service.
Advertiser(2) Reach % Creative
1. Bonzi Software 8.7 Warning: Your Internet
Connection Is Not Optimized.
Download InternetBOOST '99 Now!
2. DoubleClick 6.1 PrivacyChoices, Your resource
for online privacy information
3. AmeriDebt 5.8 Danger! Bill Problems?
We Can Help You Save $!
4. Acceleration Software 4.6 Find the ball to discover what
you've won!
5. One & Only 4.2 We'll excite, tantalize and
intrigue you. Oh...and you can
meet people too.
6. One & Only 4.2 Meet someone in your area! NOW!
7. One & Only 4.1 Lonely? You don't have to be.
8. Network Solutions 3.7 Your-Identity.com, Here
Today...Gone Tomorrow! Get
your Web address before
someone else does!
9. HealthQuick.com 3.5 Your First Order of Vitamins
or Health Products is Free
10. American Red Cross 3.5 Imagine you've lost your home
to a disaster. Imagine you're
four. Call 1-800-HELP NOW!
(2)Ad banners that run predominantly on an advertiser's own property
or house ads are not included in the above.
Nielsen//NetRatings: Average Internet Usage
February 14 - 20, 2000
Data below represent activity for the average Internet user
during the designated weekly period.
Current Last %
Week Week Change
Number of Sessions per Week 6 6 0
Number of Unique Sites Visited 6 6 0
Page Views per Week 212 210 +1.0
Page Views per Surfing Session 35 35 0
Time Spent per Week 3:06:33 3:05:51 +0.4
Time Spent during Surfing
Session 0:30:54 0:30:55 -0.1
Duration of a Page viewed 0:00:53 0:00:53 0
Average Click Rate for Top
Banners 0.28 0.25 +12.0
Active Internet Universe
(actually surfed) 56.0 million 56.4 million -0.6
Current Internet Universe
Estimate (had access, but
did not necessarily go
online) 123.2 million 124.0 million -0.6
About Nielsen//NetRatings
Through strategic partnerships between NetRatings, Nielsen Media Research and
ACNielsen, the Nielsen//NetRatings audience measurement service collects
real-time data from more than 79,000 panel members around the world. The U.S.
panel sample consists of 42,000 at-home users and 7,000 at-work users.
International panels are under development with 30,000 at-home users currently
being measured. Plans are to begin delivering international audience measurement
data by the end of Q1 2000. These panels collectively represent the largest
media research sample of Internet users in the industry.
Nielsen//NetRatings uses unique technology capable of measuring both Internet
use and advertising to provide the most timely, accurate and comprehensive
Internet usage data and advertising information in the global marketplace.
Nielsen//NetRatings tracks the entire spectrum of Internet user behavior,
leveraging proprietary data-collection technology from NetRatings, Nielsen Media
Research's 50-year industry-standard audience sampling methods, and ACNielsen's
international leadership in supplying market research information covering more
than 100 countries. For more information, please visit
www.nielsen-netratings.com.
Note to Editors: Copyright 2000, NetRatings, Inc.
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