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Technology Stocks : How high will Microsoft fly? -- Ignore unavailable to you. Want to Upgrade?


To: johnd who wrote (38543)2/25/2000 11:27:00 AM
From: johnd  Respond to of 74651
 
Read the last line

HANOVER, Germany (Reuters) - Sony Corp (6758.T) on Friday launched its first Internet-enabled Wireless Application
Protocol (WAP) mobile phone, saying it would target the market for replacing handsets rather than first-time buyers.

Sony's ``CMD-Z5' model is its first foray into the WAP market following the lead of mobile phone majors Nokia
(NOK1V.HE), Motorola (NYSE:MOT - news) and Ericsson (LMEb.ST).

``We think that 50 percent of total handset shipments will soon be for replacement phones,' Sony's European Marketing and
Sales Director Mike van der Wallen told Reuters on the sidelines of the CeBIT technology fair.

``We forecast that the replacement market could total 90 million units in Europe and 150 million globally,' he said.

Van der Wallen admitted that Sony, a minor handset player, had to focus on a market niche, but said 2000 would see a
dramatic upswing for Sony in handsets.

``By focusing on the replacement market we are excluding the lower-end models, but we feel it is an area where we can add
value,' he said, declining to comment on any market share targets Sony had set.

Due on sale in Europe in May or June, the phone -- which at 82g is among the lightest Internet-enabled phones available
-- uses Microsoft's (NasdaqNM:MSFT - news) Mobile Explorer browser software.



To: johnd who wrote (38543)2/25/2000 11:27:00 AM
From: johnd  Respond to of 74651
 
Read the last line

HANOVER, Germany (Reuters) - Sony Corp (6758.T) on Friday launched its first Internet-enabled Wireless Application
Protocol (WAP) mobile phone, saying it would target the market for replacing handsets rather than first-time buyers.

Sony's ``CMD-Z5' model is its first foray into the WAP market following the lead of mobile phone majors Nokia
(NOK1V.HE), Motorola (NYSE:MOT - news) and Ericsson (LMEb.ST).

``We think that 50 percent of total handset shipments will soon be for replacement phones,' Sony's European Marketing and
Sales Director Mike van der Wallen told Reuters on the sidelines of the CeBIT technology fair.

``We forecast that the replacement market could total 90 million units in Europe and 150 million globally,' he said.

Van der Wallen admitted that Sony, a minor handset player, had to focus on a market niche, but said 2000 would see a
dramatic upswing for Sony in handsets.

``By focusing on the replacement market we are excluding the lower-end models, but we feel it is an area where we can add
value,' he said, declining to comment on any market share targets Sony had set.

Due on sale in Europe in May or June, the phone -- which at 82g is among the lightest Internet-enabled phones available
-- uses Microsoft's (NasdaqNM:MSFT - news) Mobile Explorer browser software.