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To: SpudFarmer who wrote (1502)2/29/2000 6:57:00 PM
From: Jon Koplik  Read Replies (1) | Respond to of 12255
 
NYT article about defining "breakfast" for freeway "food this exit" signs.

February 29, 2000

Restaurants Stage 'Breakfast' Fight

Filed at 7:26 a.m. EST

By The Associated Press

NASHVILLE, Tenn. (AP) -- Lawmakers are planning to come up with a
definition of breakfast to settle a spat between restaurants wanting space on
interstate ``food ahead' signs.

Restaurants that serve three meals a day get priority for placement on the
signs, but two owners of McDonald's restaurants in Tennessee say they
were bumped off by pizza restaurants closer to the freeway exit.

The pizza restaurants were serving coffee and doughnuts to the cleaning
crews in order to qualify for breakfast service, said Bo Johnson, a lobbyist
representing the McDonald's franchisees in Cleveland and Lebanon.

He wouldn't name the pizza restaurants, but called their actions ``a sham' and
attempts ``to game the system.'

Restaurants pay the state just over $600 a year to be listed on the signs,
which have room for six logos each.

State Sen. Jerry Cooper and Rep. John White on Monday agreed to sponsor
legislation that defines breakfast as the first meal of the day, commonly taken
in the morning. It must include coffee, juice and items from at least two of
three categories: eggs, ``breakfast meat' and ``breakfast bread.'

Under the bill, breakfast meat would include bacon, sausage, ham and steak.
Breakfast bread would include toast, bagels, pastries and cereal.

Prepackaged items, hot dogs, hamburgers or other menu items not
customarily served as breakfast don't count.

Copyright 2000 The New York Times Company