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To: Silvio who wrote (37295)	2/29/2000 12:26:00 AM
From: N_2_T_N_A	Respond to of 37507

The GE play is starting to sound more and more like the real mckoy-but all i need to follow is the smart money....FYI Business News -------------------------------------------------------------------------------- NBC Internet Launches Broadband Portal February 28, 2000 By Clint Boulton InternetNews.com Assistant Editor Business News Archives NBC Internet Inc. Monday launched a portal for broadband and high-speed Internet users, whose features include multimedia content and navigation. NBCi (NBCI) is positioning the NBCi.com portal as an interactive tool to use video and audio to engage online users, powering new marketing and commerce opportunities in a world where television and the Internet converge. The new service features more than 20 content providers in entertainment, news, finance, sports, games, computing, shopping and travel. The high-speed and broadband market represents a significant revenue-generating opportunity for NBCi. Currently, nearly 10 percent of NBCi home users access the Internet at high speeds, with NBCi home users 46.6 percent more likely than the total population of Internet home users to connect at high speed. "Today's launch of NBCi.com only marks the beginning of the next-generation of high-speed 'Internet 2.0' services, in which NBCi will lead the way," said Chris Kitze, chief executive officer of NBCi. "The rapid growth of broadband brings the Internet to NBCi's home court and we look forward to expanding our NBCi.com broadband portal with more top quality content and distribution deals." Also, more than 20 broadband and Digital Subscriber Line providers, cable modem services and Internet media services have agreed to distribute the new NBCi.com service. Each carrier or distributor is offering customized versions of NBCi.com, tailored exclusively for their retail customers and communities. NBCi also reached a deal with Macromedia Inc. (MACR) which makes Macromedia's Flash the network's preferred media type for advertising and other interactive content. Macromedia Flash is the base for NBCi.com's control panel, which allows users to explore various data utilities, including weather forecasts, financial market summaries and search and directory applications. Related stories: ? NBCi Enters Pacific Rim with New Joint Venture ? NBCi Snags B2B Destination Go to a printable version of this story fax this article for free