To: Jesse James who wrote (31507 ) 2/29/2000 9:44:00 AM From: CIMA Respond to of 150070
DSNY - Bill Wyman Endorses Version 2.0 of Destiny's Clipstream Streaming Audio Technology; The 'Quiet Stone' Promotes His Latest Tour Using Clipstream and Bannerstream VANCOUVER, British Columbia, Feb 29, 2000 (BUSINESS WIRE) -- Artists and websites have been quick to implement the recently released Clipstream(TM) 2.0 by Destiny Media Technologies, Ltd (Pink Sheets:DSNY). Clipstream(TM) 2.0, a java based product for adding streaming audio to web pages, features a much improved audio codec resulting in dramatically better quality, tightly packaged in an intuitive user interface. "It's very easy to use", says Bill Wyman of Rolling Stones fame, "I'll be on tour with my new band in Europe in April and the UK in June, and every night I will be posting new bulletins on our site saying how the gig went." Grenville Lee, CEO of MP3.Ltd (http://www.mp3.ltd.uk), Destiny's partner site in the UK where Wyman's works are featured, explains further, "We immediately saw the potential of clipstream(TM) 2.0 and have been very pleased with the dramatic audio reproduction improvements. With clipstream(TM) our site is more immediate and engaging, and we can now directly address our audience." MP3.Ltd will be exhibiting with Destiny at the New York Music and Internet Expo 2000 (www.newyorkexpo.com) in New York on March 3rd, 4th and 5th in booths No. 305 and No. 306. Before clipstream(TM), audio enabled web pages were rare because users were required to download and install a player plug-in from Real Networks (Nasdaq: RNWK) or Microsoft (Nasdaq: MSFT). Because clipstream(TM) is only a 25k java applet and is embedded directly in the web page similar to a graphics file, listening to streaming audio is much simpler for the end user. Since clipstream(TM) is easily integrated into the web page, visual and audio content are seamless, without a player window obscuring the web site. Clipstream(TM) 2.0 uses include music previews, company announcements, product descriptions and online tutorials. "Artists and advertisers are quick to see the benefits", says clipstream (TM) product manager David Stevenson. "With a potential audience reach of over 90% of web surfers, the impact of clipstream(TM) is unprecedented. Audience attention and retention is greatly enhanced with an audio enabled web site. This effect is taken to the extreme with our bannerstream(TM) version of clipstream(TM)." Bannerstream (TM) represents the next evolution in banner and website advertising. Bannerstream(TM) attaches itself to an existing banner adding audio on demand and transforming the static banner to a rich media experience. Adding rich media to a banner can increase the click through rate by 700%. Bannerstream(TM) can be viewed at clipstream.com Clipstream (TM) is only $99 for a small website. Licensing models are also available for hosting sites, content providers, aggregators, portals and intranet use. Clipstream(TM) and Bannerstream(TM) are both Mac and PC compatible and can be downloaded and tested for free at clipstream.com . Clipstream(TM) is available in Europe and Asia through Mp3.Ltd. Destiny Media Technologies Ltd. (http://www.destiny-software.com) has been developing leading edge software since 1991. Destiny develops accessible and cost-effective enabling technologies for online media streaming such as the Destiny Media Player (TM), the world's smallest and most versatile digital music player and Internet radio receiver; the RadioDestiny Broadcaster (TM) software for personal and commercial Internet radio broadcasting; and the RadioDestiny Broadcast Network (TM), a network of eclectic personal radio webcasters. Destiny software applications are designed to be affordable and simple enough for anyone to use.