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To: foundation who wrote (7095)	2/29/2000 11:35:00 AM
From: engineer	Respond to of 13582

<<This should compete with Phone.com and WAP, but WebSphere TRanscoding Publisher? Who thought of that great simple achronym? Took me three times scanning back down the article to remember it enough to type it. Kinda catches on your tounge, eh?>> IBM jumps into wireless pool By Wylie Wong Staff Writer, CNET News.com February 29, 2000, 8:00 a.m. PT IBM is carving out its slice of the wireless pie. IBM today announced new software that translates existing information and images on Web sites into a format readable by handheld devices, such as cell phones and personal digital assistants, and by future technology, such as Web browsers in cars. Big Blue joins a raft of software firms hoping to provide Internet service providers, telecommunications carriers, and Internet-based businesses with the underlying technology they need to offer Web content--originally intended for display on PCs and laptop systems--to users of increasingly popular wireless devices, including cell phones and personal digital assistants. Quote Snapshot IBM 103.50 -1.00 ORCL 72.50 +3.88 SUN 24.56 -0.25 Enter symbol: ú Symbol Lookup More from CNET Investor Quotes delayed 20+ minutes Oracle last fall shipped a set of wireless technologies called Portal-To-Go, while the Sun-Netscape Alliance recently announced plans to release its own technology next month. Nokia and BEA recently partnered to offer wireless software, while Microsoft has announced several initiatives to tackle the market. IBM's software, called the WebSphere Transcoding Publisher, is more comprehensive and offers more features than its competitors, analysts say. IBM plans to ship the software next month. While Oracle's technology supports Extensible Markup Language (XML), a Web standard for exchanging data, IBM's technology can support more types of data formats, including XML and HTML, the language used to create Web sites, and images, said analyst Anne Thomas Manes, of the Patricia Seybold Group. Oracle executives could not be reached for comment. IBM executives said its Transcoding Publisher works with IBM's application server software which processes transactions for an e-commerce Web site. When a person with a Internet-enabled handheld device sends in a Web page request to a server, the application gathers the content that is requested, sends it to Transcoding Publisher, which then converts the content into a format that the device can read. For example, if a driver requests that a street map be sent to his car-based Web browser, the Transcoding Publisher can take a map originally designed for a PC-based browser and resize it to fit the screen of the mobile device, Manes said. Since IBM's software is linked to the company's application server software, it can serve dual roles: serving up wireless content, and integrating business systems to process transactions, said Giga Information Group analyst Carl Zetie. "What makes IBM's software different is the technology is pretty generic," he said. Because the technology can convert data from one form to another, companies can use it to help integrate business software that was never meant to communicate and work together, such as mainframe software and human resources and financial applications, Zetie said. "Say you're getting customer data out of an SAP application and want to transform it to another application that also uses customer data," he said. "This can be part of your application integration solution." Because it translates data from one form to another, IBM's software can also be used by businesses to help them conduct trades online with other businesses, Manes said. IBM executives said the WebSphere Transcoding Publisher can run as a Java servlet, a small application written in the Java programming language that runs on the server. Pricing for the new software has not been announced.