To: Street Walker who wrote (2339 ) 3/2/2000 1:20:00 AM From: Street Walker Read Replies (1) | Respond to of 5582
Rigorous data ends up in Medical Journals. Medical Journals give substance to medical claims. Allows for acceptance by the medical community and gives credance to Advertising Statements to sell more product for years on out. Zicam becomes a Household Name. Medical Journals also get the attention of the national media (TV and Investment papers, even local newspapers) if there is enough human interest, inwhich I believe the common cold has. There is a story that will be told, massive buyers will come, and there will be upcoming quarterly earnings which will support much higher prices as the Growth of Zicam is realized. Each year Zicam will penetrate further and further into the US $3 Billion otc remedy market. I don't know how big the international market is, and that's our next step. OLD NEWS --- Initial clinical research has indicated that use of ZICAM(TM) can reduce the duration of the common cold from 12 -- 14 days to 1 -- 3 days. According to R. Steven Davidson, CEO of Gel Tech, "Scientists at two major universities have begun work on the next phase of clinical research concerning the efficacy of ZICAM(TM). The research will have three objectives: confirming ZICAM(TM)'s ability to significantly reduce the duration of the common cold; exploring ZICAM(TM)'s ability to act as a preventive measure against the common cold and its symptoms; and testing ZICAM(TM)'s ability to relieve symptoms caused by allergic reactions to common airborne allergens." Davidson continued, "The independent studies will be conducted at multiple sites according to rigorous scientific protocols. The research on ZICAM(TM)'s therapeutic and preventive benefits will be conducted by inoculating patients with a common strain of rhinovirus." Davidson concluded, "Baring unforeseen delays, we anticipate that the research will be completed by the end of October, 1999."