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Non-Tech : ICICI Ltd - (Nyse: IC) -- Ignore unavailable to you. Want to Upgrade?


To: Mohan Marette who wrote (290)2/29/2000 9:38:00 PM
From: Mohan Marette  Read Replies (1) | Respond to of 494
 
Right side of the law -- Lexsite.com to sell 20% to ICICI

lexsite.com

Priya Srinivasan

MUMBAI, FEBRUARY 28: ICICI is all set to pick up a 20 per cent equity stake in India's first vortal for legal information Lexsite.com. Though company officials did not disclose the extent of ICICI's investments or the equity being offloaded, it is reliably learnt that ICICI's investment is to the tune of about Rs 6 crore. Lexsite.com had earlier raised seed capital to the tune of $ 0.75 million from Draper International who now hold 51 per cent of the company's equity. Promoted by Ananth Nayak and Vivek Hurry, a lawyer and a chartered accountant respectively, in March 1999, the site was formally launched in September 1999.

"We plan to use the new round of capital to fuel our marketing efforts" says Nayak who is CEO of Lexsite. "We are looking at all sorts of marketing strategies at this point including direct marketing to professionals." The earlier round of capital was largely deployed to create content according to Nayak.

Conceived primarily as a B2B vortal the company will gradually move to B2C operations as well, according to Nayak. The site caters to legal and tax professionals primarily and claims to stock information relevant to both. "We are creating a network for access to information relevant to legal and tax professionals whether it is to do with legal issues, taxes, forex, corporate law etc, they can come to the site and access information specific to their needs", says Nayak.

Gradually, the site plans to incorporate elements of B2C as well. "We will gradually make it usable to the layman as well, with online forms, standard documentation, and advisory services so that whether a person is buying a house or filing tax returns we will have a set of people to whom they can address queries" explains Nayak.

-Financial Express