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To: Ahda who wrote (1942)3/6/2000 4:01:00 PM
From: CocoBob  Read Replies (1) | Respond to of 2082
 
Zi8 input on Alcatel new "OneTouch" 300 500 700 Series phones announced at CEBIT in Germany:
******************************************

ALCATEL INTRODUCES UPGRADED MULTIPLE TIER PRODUCT RANGE WITH FOUR NEW
PRODUCTS FOR 2000

CeBit, Hanover, February 25th 2000 -- Alcatel today announced a major
new multiple tier GSM product strategy and the coming introduction of
four new models. This represents a significant overall upgrading in the
company's product range and demonstrates Alcatel's ability to respond to
quantitative and qualitative market demands.

Alcatel's 2000 product range starts with the existing entry level
handsets such as the One TouchTM Easy DB , Club, Max, Gum. The new core
market One TouchTM 300 series, mid-range devices, represent the essence
of the Alcatel consumer handset: smaller and lighter, a true design
statement with integrated, no-nonsense smart functions and an
accessible price. The two models at the top of the new range, One
TouchTM 500 and One TouchTM 700, are both extra-compact, high quality
devices of a style and design unlike any currently on the market.

The One TouchTM DB range is available immediately and the One TouchTM
View-WAP will follow in April. This announcement comes fast on the heels
of the company's demonstration of its new end-to-end positioning
technology to display location based information and services on a GSM
screen and presentation of a new WAP-based One TouchTM View. Due in
April, this first dual band handset of its type aims specifically at the
consumer market.

The core market One TouchTM 300 series will be launched in the summer
with the premium One TouchTM 500 and One TouchTM 700 models following in
September and October respectively.

The top of the range devices - One TouchTM 500 & 700 - are equipped with
a new super-light battery for extended use, increased talk time and
stand-by. They will also provide WAP and/or Bluetooth based features,
and an improved short messaging service capability that uses new,
state-of-the-art predictive input technology. They are also equipped
with an organizer that can be synchronized with the user's PC and voice
features such as speech recognition for instant automatic dialing. The
ergonomy of these models -- the way they sit in the hand and their ease
of use -- is also outstanding.

"We foresee significant developments in the mobile handset market over
the next months and years," explained Jacques Combet, President of
Alcatel's mobile phone activities. "Replacement sales will start to
outstrip those to new customers as market penetration reaches its
natural ceiling in many countries. Replacement purchasers will seek
more sophisticated devices".

"At the same time, different types of subscribers are looking for
specific features which add even more diversity to the idea of
functionality. Technology is becoming more malleable, adapting to the
user rather than the inverse. But technological evolution is also taking
us towards a fork in the road with voice going one way and
Internet-based
services going another".

"As a manufacturer, we have to plan for this migration towards more and
more sophisticated devices. This represents an additional challenge but
it gives us the opportunity of doing again what we best enjoy -- meeting
user needs. These devices may cost more but the range of services they
will deliver stagger the imagination." Combet
continued.

All new models come from Alcatel's award winning design team and will be
available in a wide choice of colors. All the new models possess
functions and features that have now become mandatory such as dual band,
hands free, vibrator, navigation key and all the usual memory and
directory functions.

About Alcatel
Alcatel builds next generation networks, delivering integrated
end-to-end voice and data communications solutions to established and
new carriers, as well as enterprises and consumers worldwide. With
120,000 employees and sales of EURO 23 billion in 1999,
Alcatel operates in more than 130 countries. Alcatel is one of the top
five players on the worldwide GSM market. The company manufactures a
wide range of simple, close,
friendly and innovative products to satisfy the needs of various
populations from businessmen to child. Its One TOUCH db (dual band)
range of GSM mobile phones offers users access to value-added services
such as ease of use, stylish design and Internet
access. In 1999, Alcatel has sold more than 11 millions GSM handsets.