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To: StocksDATsoar who wrote (32775)	3/3/2000 10:09:00 AM
From: CIMA	Read Replies (1) \| Respond to of 150070

DSNY - Friday March 3, 12:05 am Eastern Time Company Press Release Destiny's New MPE Format Combines Graphics, Text and E-commerce with Secure MP3 Audio Destiny unveils their new secure online music distribution technology at the New York Music & Internet Expo, booths 305-306. NEW YORK--(BUSINESS WIRE)--March 3, 2000-- Destiny Media Technologies Ltd. unveiled today its new MPE format, a secure digital musical distribution system featuring graphics, text and e-commerce web applications at the New York Music and Internet Expo. ``This is an extremely powerful sales tool for record labels and content owners,' said Ed Kolic, chief operating officer of Destiny Media Technologies. ``Record labels can now distribute content digitally without fears of rampant piracy, and with the added benefits of instant on-line purchasing.' MPE features state-of-the-art encryption to protect content, while delivering the high fidelity audio consumers have come to expect from MP3. A key locks the file to the user's specific computer and/or hardware device. In this way, when files are shared, as is common with Internet music listeners, the recipient still can preview the track, but needs to purchase their own key in order to unlock and enjoy the whole MPE. MPEs will be playable on portable platforms as well as computers, and capable devices will display the embedded text and graphics, making the format a much more effective promotional vehicle than any previous distribution technology. The format also embeds a small MPE player application into each MPE, simplifying the process of getting started with the format. The player is the streamlined and intuitive Destiny Media Player, recently ranked as the No. 2 most popular media player in an About.com poll. Record companies can embed text and graphics into the MPE, depicting CD covers, credits, lyrics, advertising, etc. The MPE provides direct web links for the content provider's web site and a direct order URL for e-commerce and other promotions. The file also tracks the web site the file originated from, thereby ensuring revenues back to the e-tailer. ``Although the MP3 format allows independent musicians exposure to potential listeners, the potential for piracy has made many major records and recording wary of using the popular format,' said Kolic. ``MPE will finally put the control and revenue of music on the Web back in the hands of the artists and labels -- it's the solution they have been waiting for.' MPE is supported on the PC, Macintosh and on hardware digital audio players such as the Songboy(TM). Destiny is also expanding their RadioDestiny format to allow Internet broadcasters to stream the graphics, text and e-commerce functions associated with an MPE along with the audio already supported by RadioDestiny. MPE supports both MP3 and Windows Media File format, with the ability to incorporate new file formats as they become available. Destiny Media Technologies Ltd., headquartered in Vancouver, Canada and on the Web at destiny-software.com, has been developing leading edge software since 1991. Destiny develops accessible and cost-effective enabling technologies for online media streaming such as the Destiny Media Player, the world's smallest and most versatile digital music player and Internet radio receiver; RadioDestiny Broadcaster software for personal and commercial Internet radio broadcasting; the RadioDestiny Broadcast Network (http://www.radiodestiny.com), a network of eclectic personal radio webcasters; and clipstream (http://www.clipstream.com), a streaming audio clip tool that plays sounds instantly on any java-enabled browser. Destiny's streaming applications are based on its proprietary .dny streaming media format and are designed to be affordable and simple enough for anyone to use. About MPE (Encrypted MP3) Features: Secure, 128 bit encrypted MP3 or Windows Media File distribution Embed text and graphics plus e-commerce web links directly in the file Track sales and referrals Self-playing; does not require any additional software or server connection. Includes free ``preview' segment of track. Full track requires purchase of decryption key to access. Low start-up costs. File conversion can be handled by in-house staff. Benefits: Protects artists and labels from piracy Rich format multimedia makes a much more powerful sales tool than audio alone. Web links allow you to provide additional marketing and promotion. Artist identity can be more closely related to the track than with audio alone. Uses consumer's file-sharing habits to good effect (viral marketing). People can still share their files, but not their decryption keys, as the keys are tied to their own personal hardware. Easy for on-line distribution. Perfect for direct sales through on-line catalogs. Built in Digital Rights Management ensures content owners and originating distributors receive their share of revenue Please refer to Destiny's Website for more information: www.destiny-software.com -------------------------------------------------------------------------------- Contact: pr.com Jaimee Minney, 425/739-2030 (office) 503/810-0559 (mobile) jaimee@prdot.com or Destiny Media Technologies Ed Kolic, 604/609-7736 x24 604/644-4956 (mobile) ed@dice.net