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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: Eqmx who wrote (9646)	3/3/2000 11:57:00 AM
From: art slott	Respond to of 13157

Companies sold on interactive ads: USA Today The newest trend in advertising is the "hybrid" campaign that integrates traditional media with the Web to make the consumer an active participant. The latest in these interactive campaigns is for Tommy Hilfiger. Others include Country Crock, Ford and Nike. Print ads out next week for Hilfiger's "Unreleased Cuts" campaign for Tommy Jeans feature finalists from an online talent search last fall for unsigned musicians. It drew more than a thousand unknowns. The print ads then invite consumers to go to tommy.com to play "record executive for the day." Starting March 13, they can download music of 27 finalists and elect a winner of a $10,000 recording demo deal. With interactive TV ahead, "you'll see more advertisers doing this," says ad developer Michael Markowitz. "The Web provides the greatest opportunity for experimentation in the history of marketing." Full story is on page B1 of todays paper. I feel we will soon see a tidal wave of vertical and interactive ads and programming.