To: Jong Hyun Yoo who wrote (4016 ) 3/13/2000 3:28:00 PM From: Proud_Infidel Respond to of 5867
PC Unit Sales in February Rise 90 Pct. Y-O-Y in Japan March 13, 2000 (TOKYO) -- Sales of PCs in Japan in the second week of February 2000 sustained an upward momentum, with a 90 percent increase in sales units over the same week last year. Still, that is a decline compared to the turnover of the previous week. The week-on-week drop is largely due to a holiday in the second week (Feb. 11), as is observed every year. According to a survey conducted by GfK Japan Ltd., an information service company handling POS data from 42 retail chains of home electronic appliances, PC sales in the third week of February 2000 (Feb. 14-20, 2000) at some 2,000 shops of these mass retailers declined by 5.4 percent in units and by 3.8 percent in value from the previous week. In comparison with the same week last year (Feb. 15-21, 1999), PC sales were up by 90.7 percent in units and by 70.0 percent in value. The average retail price rose by 3,450 yen up to 205,256 yen from 201,806 yen the previous week. (106.53 yen = US$1) The week-on-week decrease was the first in four weeks, however, with a smaller range than was observed in previous years. The range of the decrease in PC sales was 5.4 percent in total units (it was 15.8 percent in the same week last year), 9.1 percent in units for desktop PCs (it was 17.5 percent) and 1.3 percent for notebooks (it was 14.3 percent). That week, Feb. 18 witnessed the debut of Windows 2000 and long cues for midnight sales at some mass retailing stores in Akihabara, an electronics district in Toyko. This event, however, had little influence over the weekly PC sales units, since the machines with Windows 2000 were not yet available in wide variety. GfK Japan collects POS data from 42 IT-related store chains centering on high-volume stores specializing in home electric appliances. It covers about 3,200 stores (as of October 1999) throughout Japan. In cooperation with GfK Japan, Nikkei Market Access provides weekly reports of PC sales in volume and value. The sales data has been based on the same 32 store chains (with about 2,000 outles) since April 1996. The number of PCs sold at the 2,000 outlets is estimated to comprise about 10 percent of gross domestic shipments, and to form 25 percent share in the retail sales channel's market. Note: Nikkei Market Access changed the way of counting the numbers for the week. Up till the previous report, the number of the week was set according to Monday, i.e., if a week starts from the fifth Monday of the month, the week is counted as the fifth week. Instead, from this report, the week, including the first day of that month, is to be counted as the first week of that month.