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To: Due Diligence who wrote (1122)3/8/2000 10:25:00 AM
From: BudLong  Read Replies (1) | Respond to of 2080
 
DD,

I just wanted to open some discussion about the following items on your list, which can at first seem contradictory:

no P/R firm
puts out releases

As I see it, the PROS of a PR effort are that the Company is gaining awareness of investors. (A lot of these bottom dwellers are unknown, and the average volume shows it.) The Company is also showing in its releases steady progress toward executing its announced plans and goals.

Some of the CONS: If there's a PR firm, they may be receiving free trading shares and dumping them into every run up. A PR firm doesn't have to be a negative sign: The key is whether they have a long-term relationship with the company. If they're holding their shares long, the PR firm has an interest in increasing shareholder value.

PR is not always a good thing. Some BBs release 1-2 PRs per week, but have done nothing worth reporting -- they've redesigned their Website, etc. After a string of "no news" news releases, I've seen the stock price go down as investors get turned off to this approach.

Heck, you know a lot more about this stuff than I do. Can you fill in some of the blanks? What am I missing here (or getting wrong)?

The WRONG way to publicize your company: Few things get my goat more than when I read a Website tout or email blurb on my undiscovered company (undiscovered except by you, that is) that is poorly written, contains typos, doesn't present the company in the best light, etc. Then at the bottom is some disclaimer stating that the company paid them 500K free trading shares for this mention. LOL How do you feel about those?

Thanks for the great companies on your list, by the way...
Bud