To: Stoctrash who wrote (48774 ) 3/8/2000 8:25:00 PM From: John Rieman Respond to of 50808
Urban Chinese are starting to buy DVD players......... Beijingers favour new high-tech appliances Source: China Daily Publication date: Feb 25, 2000 A survey on what Beijingers prefer when it comes to household appliances suggests that new and high-tech products may play a bigger role in people's lives in the capital city this year. The survey, conducted by Beijing Mainland Marketing Research Co, randomly selected 500 Beijing residents for the research. It showed that in 1999, people's demands for television sets, washing machines and refrigerators had saturated. The number of families owning three appliances have soared, according to the survey. Ninety seven per cent or so of the interviewees' families owned those appliances. Some relatively new household appliances like video compact disc (VCD) players, air conditioners, microwave ovens and stereo systems have started to become people's new daily necessities. The heat wave in Beijing last summer made air conditioners one of the most popular electrical appliances, with 63.2 per cent of the families owning air conditioners, a 10 per cent increase over 1998. Compared with 1998, all the above appliances have had a certain increase in sales except small TV sets. Consumers did not show much interest in those products, which caused continuous decline in the price of TV sets under 25 inches. Sales fell 17.5 per cent compared with 1998, coming to 65 per cent. Digital video disc (DVD) players, which provide better audio and video than VCD players, have experienced a steady increase among consumers, the survey said. Publication date: Feb 25, 2000