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Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT -- Ignore unavailable to you. Want to Upgrade?


To: David Wiggins who wrote (10701)3/9/2000 9:31:00 PM
From: David Wiggins  Read Replies (1) | Respond to of 29987
 
Instead of a Harley, wouldn't it be more appropriate for Globalstar to sponsor a contest where the winner would have a large plaque mounted on a Globalstar phone booth stating that he/she donated this Globalstar phone booth to this poor remote Mexican village with no other telecommunications? Hell, I'm not even an ad guy and that's a hell of a lot better PR than giving away a Harley and probably cheaper too. What does a motorcycle have to do with Globalstar anyway other than the obvious expensive application to motor vehicles the least likely of which is a road motorcycle? What are these guys thinking?

Regards, Dave



To: David Wiggins who wrote (10701)3/9/2000 9:41:00 PM
From: Zeus  Read Replies (1) | Respond to of 29987
 
<Well old buddy, this company has certainly been a disappointment.>

It certainly hasn't been a disappointment for me. Sold at 45. Have been waiting ever since to get back in and did today. With short interest close to 50% and Gilder's report coming out tomorrow. The shorts are about to be handed their heads.

Zeus



To: David Wiggins who wrote (10701)3/10/2000 1:34:00 AM
From: Maurice Winn  Read Replies (1) | Respond to of 29987
 
***Bush League*** Rule number one for MBA marketers and sales people in general is to do anything except talk about price. Stupid, but that's the rule they use. That's one reason why it's so easy to beat competitors - I used to feel sort of sorry for them. If customers want to talk about price, that's what you talk about! Beginner marketers think you have to deflect customer price questions and ram benefits or some silly promotion down their throats.

<I find the Harley thing very, very sad. It seems really bush league to me.>

So they always want to give a free trip, a Harley Davidson or some other 'confuse the picture' type offer, so that the customer won't focus on the price.

Well, we should be doing the opposite. Making them focus on price per minute!! Keep it clean and straight so they can see what a great deal they will get if they buy now.

When you want a lot of sales and you want them fast, you go for price. Especially when you have zero marginal cost of production and 10bn minutes being given away free right now and giving them to future users instead of ghosts in the sky would generate future profits when demand builds.

There aren't enough Harleys on the production line to 'incentivise' [which is a stupid jargon word they use], 'vertical' markets and 'high end' users. The marketers will be out of a job if they just say 'cut the price of the minutes'. They need to justify all their MBA rubbish about market segmentation in target focused sectors in horizontal markets with holistic incentivisation and product differentiation. Sure, that stuff is all sort of right. But we are bit short of time. "Stack em high and sell 'em cheap" is another way. They do that down at the supermarket and the surplus soon disappears. But with Globalstar, by selling cheap, we generate highly profitable future sales, not just an empty shelf with little profit as happens when there is a big surplus of tomatoes or onions.

Minutes are perishable items. So are tomatoes. Our minutes are going to waste a billion a month to ghosts in the sky instead of users on the ground.

This is startling novel stuff in the marketing world of the 21st century.

Maurice