To: Scott C. Lemon who wrote (30686 ) 3/11/2000 3:48:00 PM From: Spartex Respond to of 42771
Fireclick Builds A Faster Web By Kathleen Cholewka NEW YORK. 5:20 PM EST-Everything about Fireclick is fast. The Los Altos, Calif.-based startup, created by Stanford University grad students, received its first million in seed funding from Atlas Ventures in June 1999. Today the company has $11 million in backing from Menlo Ventures and Thomas Weisel Partners and is expected to launch its content delivery software on March 20. Its product, called Blueflame, uses patent-pending "predictive" caching technology to make Web sites faster, which could ultimately accelerate the e-commerce market. Already Fireclick has lined up customers in Intermallamerica.com and Proteacher. Fireclick is quickly entering a marketplace with some heavyweight networking vendors, including Akamai Technologies (nasdaq: AKAM), Digital Island (nasdaq: ISLD) and Cisco Systems (nasdaq: CSCO). However, those hardware platforms and Fireclick's software are complementary products, according to Ram Srinivasan, Fireclick's chief executive officer. Fireclick, in fact, is busily working on a partnership with content delivery hardware vendor Akamai, according to Srinivasan. Fireclick's Blueflame software resides in a network server and monitors end-user page perusals in real-time. At the same time, it predicts and caches the most likely elements that a user will need as it maps out well-trodden paths through a site. Fireclick is promoting Blueflame as an application that will reduce download times and presumably free users to spend more time buying. Despite the fast pace, the company doesn't plan on going public too quickly. "Job No. 1 is to build a real business and build sustained value in the company," says Srinivasan. "Our goal is to go public in the latter part of next year." Naturally, when broadband access services such as digital subscriber line and cable modems become more prevalent, download times will automatically improve. But Srinivasan believes that the long download problem will never go away, that Blueflame's software will also complement that surge in bandwidth. "Broadband is going to encourage richer content, more streaming media," he says. "But the rate of consumption of bandwidth is going to exceed the rate at which it is provisioned."forbes.com