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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?


To: Greater Fool who wrote (96085)3/11/2000 2:16:00 PM
From: Glenn D. Rudolph  Respond to of 164684
 
Amazon.com (AMZN, $65 3/4, D-1-1-9)
00E d$1.15; 01E d$0.25
Amazon.com management spoke at Merrill Lynch?s eTailing conference in New York
yesterday. We came away with the following four key points:
1. Amazon is well positioned to benefit from consolidation in the etailing sector.
2. Amazon now looks at its business in three categories: 1) direct retailing, 2)
facilitation of third-party commerce through the Amazon site and, possibly, fulfillment
centers, 3) "portal" partners. The latter two are high-margin, information-only businesses
that, with Amazon?s 20% reach, could eventually be more valuable than the direct sales
business.
3. The "portal" business and distribution business need not always remain part of the
same company.
4. International remains a strong focus for 2000.
We are maintaining our Buy/Buy rating and $100 price objective on AMZN. We continue to
view it as a core holding. We think the stock will continue to be volatile and trend higher
long term.
(H. Blodget)
Bulletin
United States
10 March 2000
Investor Support Group Intra-Day Special Call
AMZN
Merrill Lynch & Co.
Global Securities Research & Economics Group
Global Fundamental Equity Research Department
RC#11207023
Research Summary