Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Optimal Robotics Corp. (OPMR) -- Ignore unavailable to you. Want to Upgrade?

To: J_W who wrote (182)	3/13/2000 2:16:00 PM
From: J_W	Read Replies (1) \| Respond to of 325

OPMR sales and marketing from the filing: Sales and Marketing We primarily market U-Scan Express directly to customers through our own sales personnel. We also market the system through IBM under a non-exclusive cooperative marketing agreement under which IBM receives a commission on sales of systems to customers that it has registered with us. In addition, PSC has non-exclusive marketing rights under our agreement with it. Consistent with our strategy of increasing distribution of the U-Scan Express, we will continue to actively review and evaluate other marketing relationships. We have five employees dedicated to sales and marketing. We plan to hire additional sales and marketing employees to expand our direct sales force and to support IBM and PSC. Should PSC choose to promote or market a competing product it would no longer have any rights to market our system. To date, we have focused our marketing efforts almost exclusively on supermarket and supercenter chains in the United States. We intend to begin marketing our products in Europe in the near term. With the introduction of U- Scan Carousel and U-Scan Solo, we are marketing our products to drug stores, convenience stores and general merchandise stores, and for use in satellite areas, such as floral and video departments, in supermarkets and supercenters. Sales to a retail chain typically follow a three-step process, in which the customer takes delivery of a single U-Scan Express station and a supervisor terminal in a testing facility, then places a full system in a store for evaluation, and finally decides whether to commit to a volume order. Before installing a U-Scan Express system in the first store of a chain, we customize the system, which typically takes two months. This process may include modifying user graphics, voice instructions, functions for specific pricing, couponing methods and software to meet the store's specifications. This process also includes integrating the U-Scan Express with the store's information systems so that data compiled at each U-Scan station is automatically transmitted to the store's information systems in the same way data would be compiled and transmitted by a manned cashier station. Once we have completed the customization and integration process, the U-Scan Express system is installed. Typically, the store will monitor the performance of the system for a period of one to two months and request certain software modifications. Upon the completion of a successful first installation, the U- Scan Express system generally requires only minor customization to accommodate additional installations within the chain.