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Gold/Mining/Energy : Corner Bay Silver (BAY.T) -- Ignore unavailable to you. Want to Upgrade?

To: Nexus who wrote (719)	3/14/2000 10:29:00 AM
From: Claude Cormier	Read Replies (1) \| Respond to of 4409

<<If you think that promotion can add millions to market value, why doesn't every company do it.>> Well they all do it to some extent. It is the level that varies. Too much promotion only helps the stock temporarily. And little promotion (like FGX which doesn't even have a website) leaves the stock undervalued most of the time. But in the end, it is the assets that count. Eventually, the stock will be priced accordingly. <<If that is really the way it works, administrators of companies that don't make any promotional efforts should be fired and replaced with better management.>> I disagree of course. The first role of management is to create fundamental value for the long term benefit of shareholders, not to temporarily pump air into a stock. If they are able to simultaneously create value and adequately tell the story out, then we have the best of both world. But the danger of too much promotion is to create temporary market value in the stock without a corresponding increase in fundamental value of the company.