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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Jim McMannis who wrote (98433)	3/14/2000 5:18:00 PM
From: 5dave22	Respond to of 1570131

Jim, I saw the spot. Light rotation and VERY POOR. I know it's a decision in the boardroom. "Do we take $10M this quarter and apply it to broadcast?" or "Do we pocket the $10M, increasing eps by a dime or so (I know that's not too accurate), hope for a stock run-up, THEN advertise?" But I think going dark over the last couple of months has been a mistake. They could have done so much creative stuff with the Athlon. They have to start building demand, before they produce those millions of units out of Dresden, IMO. But we'll see going forward what they do. I'm going to await a response, look into their agency of record, and go from there. But I won't let this rest just yet. I think by increasing demand, they could have also increased the pressure on the last few holdout boxmakers ... Dave