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Strategies & Market Trends : Value Investing -- Ignore unavailable to you. Want to Upgrade?

To: Bob Rudd who wrote (10181)	3/15/2000 12:16:00 PM
From: Michael Burry	Read Replies (1) \| Respond to of 78744

Re: Bebe, think Forever 21, a discount chain that sells Bebe rip-offs in the $10 range. They are just starting, but there are many, many defections, and Bebe's thunder is being stolen.

To: Bob Rudd who wrote (10181)	3/16/2000 12:36:00 AM
From: Marc Fortier	Respond to of 78744

I have checked BEBE at the end of last year. The price was already very attracting, and the bad news was not out yet. I elected to buy SBUX instead (it's been a better choice so far...). My reasoning was the same as yours: BEBE's focus is very narrow, probably too narrow. I also came to the conclusion that the popularity of the stores was dangerously linked to their sponsorship of TV series like Alie McBeal. Now, I don't have anything against Alie (in fact, I like the show), it's just that I feared a price drop if the serie became less popular or - worst still - if Alie decided to gain a few pounds and shop at Sears instead of BEBE. ;-) MF