NEWS ON ** WFFT **; Key Cisco Guru Joins WFFT
(COMTEX) B: WHAT'S FOR FREE TECHNOLOGIES, INC. NAMES CISCO BUSINESS A
B: WHAT'S FOR FREE TECHNOLOGIES, INC. NAMES CISCO BUSINESS ADVISORY COUNCIL
MEMBER AS ITS CHIEF TECHNOLOGY OFFICER
SCOTTSDALE, Ariz., Mar 16, 2000 /PRNewswire via COMTEX/ -- What's for
Free Technologies, Inc. (OTC Bulletin Board: WFFT) announced today the
appointment of Cisco Business Advisory Council Member Mr. Avery
Martinez to its growing Management Team. Mr. Martinez brings over 20
years of Technology and Marketing experience to WFFT, and will serve as
Chief Technology Officer and Executive Vice President, Strategy
Planning.
Recognized by Microsoft as Solution Partner of the Year in 1996, Mr.
Martinez has been a leader in early implementations of various
enterprise network technologies. His experience includes technology
infrastructure projects with Phillip Morris, Sumitomo/Sitix, Sunterra
Resorts, Hewlett Packard, Deloite & Touche, and Cisco Systems. While
working with Cisco, he was responsible for one of the first ever voice
and wireless implementations, a strategic development which was
subsequently published in a related White Paper.
As a technology integrator and Internet Marketing Strategist, Mr.
Martinez has been successful in forging strategic business
relationships with leading infrastructure suppliers, including Sun,
Oracle, Cisco, EMC, Qwest, and Citrix. These relationships have enabled
rapid deployment and fast ramp ups of numerous Internet projects. Prior
to joining WFFT, Mr. Martinez was the Co-Founder and Chief Technology
Officer for Internet Crossing, where he championed a revenue and
product development model which led to a thirty-fold increase in
Revenue over a 10 month period.
"What's for Free offers an Internet Technology driven marketing machine,
" said Mr. Martinez. "This is bigger than just advertising and banners.
WFFT's implementation of Enterprise technology will drive our client's
marketing efforts enabling them to reach highly visible, top tier
Internet marketing platforms. Our approach is to use technology to
position our client's products and services in a multi-tentacle
marketing campaign, allowing them to be found in a variety of ways."
WFFT President, Bud Burrell, says, "Avery gives WFFT a key,
leading-edge internal management and development position. With Avery,
WFFT has acquired proprietary, captive skills in heuristics, traffic
building, and core platform technologies. We welcome the addition of
Avery to our team."
About What's for Free Technologies, Inc. What's For Free Technologies,
Inc. is an Internet technology, marketing and branding firm focused on
the burgeoning "free" Internet products and services arena. WFFT offers
unique, non-traditional technology marketing and brand identity for its
clients, advertising firms, and direct corporate accounts. Strategic
alliances and core infrastructure components include Cisco, Sun,
Oracle, EMC and Qwest. In the past months, WFFT has also been
successful in attracting an outstanding management and advisory team.
This branded Internet portal is conveniently located at
www.whats4free.com, and it serves as the central gateway to free
products and services for all demographic sectors of the market.
For additional information about What's for Free Technologies, Inc. or
this press release, please visit the website at www.whats4free.com, or
contact Investor Relations, toll-free at 1-877-899-9950 or
ir@whats4free.com.
Note: Certain statements herein that are not historical are forward
looking statements and involve risk and uncertainties. Although
management believes that the expectations reflected in these
forward-looking statements are reasonable, it can give no assurance
that these expectations will prove to have been correct. Investors who
seek more information about the company's business and relative risk
factors may wish to review the Company's periodic reports filed with
the SEC including, but not limited to, its most recent Annual Report on
Form 10-K/SB and Quarterly Report on Form 10-QSB.
SOURCE What's for Free Technologies, Inc.
(C) 2000 PR Newswire. All rights reserved.
prnewswire.com
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CONTACT: Investor Relations of What's for Free Technologies, Inc.,
877-899-9950, ir@whats4free.com
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