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To: MileHigh who wrote (10875)3/16/2000 7:16:00 PM
From: A.L. Reagan  Read Replies (1) | Respond to of 29987
 
MH, we have already agreed that G* is inept in multi-channel marketing. However, BLS certainly understands how to make the big sale to a governmental agency like a PTT, re: the subsidized rural networks.

I guess the part of this that boggles the mind is that for years G* has stated that the target market would include areas in LDC's - and that while globe-trotting businessfolk and gadget-hungry yuppies might be users, targeting that crowd is where Iridium had its downfall.

The LDC market was always part of G*'s publicly-stated plans, so we are hardly discovering it for the first time this week on this thread. So, the fact that G* apparently has no downstream program in place for the LDC market three years after they started talking about it is disquieting.

All we see so far is VOD/Air-Touch giving away Harley Fat Boys. So, how exactly is our marketing differentiated from Iridium's oh so successful model?

MH, couldn't agree with you more.

And what is exactly is Navarro in charge of? (Or is he simply a reporting mechanism from San Jose to NYC?)