SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Politics : Ask Michael Burke -- Ignore unavailable to you. Want to Upgrade?


To: Earlie who wrote (78032)3/17/2000 11:23:00 AM
From: gnuman  Read Replies (1) | Respond to of 132070
 
Earlie, I tried the URL again with no problems. (It's in English) Here it is. (Sorry for the format, but readable).

Intel 820-Based Motherboard Sales Flop on Chipset Flaws, High Costs

March 17, 2000 (TAIPEI) -- Taiwan's motherboard powerhouses, including Asustek
Computer Inc. and Giga-byte Technology Co., Ltd., are facing a stumbling block in their
efforts to plan and market their products.

That's thanks to Intel Corp.'s unstable supply of microprocessors and the unpopularity of
its 820 motherboard chipsets.

In 1999, more than 60 percent of motherboards adopted Intel's 22-month-old 100MHz BX
chipset. Intel's dominant market share made it easy for local counterparts to devise their
marketing strategies accordingly. This stability disappeared last November, with Intel's
attempt to replace the BX with its new i820 chipset. Sales of its 820 motherboard (based on
the i820 chipset) have been dismal, and show no signs of picking up.

Local motherboard makers Asustek, Giga-byte, Elitegroup Computer System Co., Ltd. and
First International Computer Inc. all reported that their 820 motherboard shipments
accounted for less than 10 percent of the total last month. To add insult to injury, reports
of flaws in Intel's i820 chipsets sent 820 motherboard sales down even further.

They blamed the slack sales of the 820 motherboard mainly on the high cost of the i820
chipset, which restricted their ability to boost sales by cutting motherboard prices. In
addition, they noted that the failure of Intel's Rambus memory (a feature of the DRAM
used in its 820 motherboards) to gain a foothold in the market has also dampened
prospective interest in the 820 motherboard.

Ironically, the i820 chipset and Rambus memory were expected to provide the highest
performance and reserve power for performance desktop PCs using advanced
technologies like the Pentium III processor, AGP 4X graphics and ATA/66 I/O. The
Rambus memory's peak bandwidth is superior to the PC 133 and PC 100, enabling several
functions to be carried out faster.

(Commercial Times, Taiwan)