RNWK--L90 Inc., First Internet Advertising Network to Launch Targeted Broadband Category, Brings the Next Phase of Online Advertising to Advertisers
BUSINESS WIRE - March 21, 2000 09:19
LOS ANGELES, Mar 21, 2000 (BUSINESS WIRE) --
Tickets.com Will Be First Advertiser to Launch Audio and Video "Webmercial" on L90 Web Site Partners globalmedia.com and Scour(TM)
L90 Inc., a leading provider of Internet advertising and direct marketing solutions, today became the first Internet advertising network to deliver a full-service, targeted Broadband category for advertisers seeking more dynamic, richer interactive tools to reach consumers that have a high-speed Internet connection.
L90Broadband is an expansion of L90's network of comprehensive vertical categories including Sports, Entertainment, e-Commerce and 18-34 year olds. Premier entertainment and e-Commerce site, Tickets.com, will use L90's services to make its first foray into broadband-targeted advertising.
"The first generation of Internet advertising included banners, buttons and text links," said John Bohan, President and CEO, L90 Inc. "The second generation involved two-dimensional content integration, co-branded microsites and interstitials. Now, with L90Broadband, we are heralding the arrival of the third generation -- audio and video streaming media," he said.
According to Bohan, L90Broadband will provide advertisers opportunities for integrated product placements within existing content, in-stream audio/video advertisements, embedded e-commerce opportunities, audio/video banner ads, and "Webmercials" mimicking the traditional television advertising experience.
Tickets.com Launches Integrated Campaign on globalmedia.com and Scour
Leading entertainment and e-commerce site, Tickets.com, will be the first advertiser to launch an integrated campaign on one of globalmedia.com's nine Internet radio stations and on Scour, via a user initiated homepage button and user initiated banners. This campaign is Tickets.com's first "Webmercial" -- a short multi-media production using video clips, photos, illustrations, copy and music fused into an entertaining, music video-style commercial -- and is designed to build the Tickets.com brand and promote the sale of event tickets over the Internet.
"Tickets.com feels that this next generation of innovative Web advertising is an effective vehicle for dramatically communicating a targeted message to an avid online event going audience", said Andy Donkin, SVP Marketing for Tickets.com. "Even more importantly, research indicates that rich media greatly improves click through rates, which drives both our advertising effectiveness and our media budget efficiencies." Additional premier sites in L90's Broadband category include myCaster.com, IFILM and Sportspage.com.
L90 at the Forefront of the Broadband Trend
Broadband Internet access is a growing trend among consumers. According to the Yankee Group, there were 425,000 two-way cable modem and 25,000 DSL customers in 1998. In 1999 the number of cable modems increased to 1 million and the number of DSL subscribers to 250,000. By 2003 Forrester research predicts that there will be almost 26 million broadband subscribers accounting for 36 percent of the overall online population and Jupiter Communications reports that by 2002, approximately 1/3 of all online ads will be broadband oriented.
"These market trends underscore the fact that broadband access to the Internet offers consumers the ability to select, customize and control programming," stated Bohan. "We will continue to move our online advertising model towards clickable product placements, impulse transactions and content sponsorships because consumers demand it. We believe it will increase the effectiveness of our advertising campaigns," he said.
"Broadband is the ultimate advertising medium because it combines the rich, dynamic value of television and radio ads with the interactivity and instant response value of the Internet," Bohan finished. L90 will also offer advertisers the ability to track the results of advertising on L90Broadband through adMonitor(TM), the company's proprietary ad serving and tracking technology.
About L90
L90 is a leading provider of comprehensive online advertising and direct marketing solutions for advertisers and Web publishers. L90 designs, develops and implements sophisticated advertising campaigns that go beyond traditional banner advertising to include sponsorships, co-branded microsites, content integration, sweepstakes, rich media, viral marketing programs, e-mail marketing and other innovative Internet marketing techniques.
adMonitor, L90's proprietary ad serving and tracking technology, offers advertisers and Web publishers the ability to selectively target ads to Web users based upon their specific interests and characteristics. adMonitor also enables advertisers to track, measure and manage the effectiveness of their ad campaigns in real time. Headquartered in Los Angeles, L90 has additional offices in New York, San Francisco, Chicago and Detroit. Current advertisers include iVillage, Microsoft, General Motors, Warner Bros. and Nestle Inc. For more information on L90, visit www.L90.com.
About Tickets.com
Tickets.com is a leading one-stop online provider of entertainment, sports and travel tickets, event information and related products and services. The company sells tickets through the Internet, retail outlets, call centers and interactive voice response systems. At www.tickets.com, consumers can obtain information on thousands of events and entertainment organizations, purchase tickets and shop for related products and services. Tickets.com's automated ticketing solutions are used by more than 4,100 entertainment organizations such as leading performing arts centers, professional sports organizations and various stadiums and arenas in the United States, Canada, Europe, Australia and Latin America.
About Scour
Scour is a privately held corporation based in Los Angeles. Scour develops and markets Scour.com, the leading search destination for broadband entertainment and myCaster.com, an online radio community. Five UCLA computer science students with interests in finding great streaming media online founded Scour in December 1997. Scour has backing from Michael Ovitz and The Yucaipa Companies. For more information, visit www.Scour.com.
About globalmedia.com
Winner of the prestigious Linux Journal award for the "Best Overall Linux Solution" at Comdex, Fall 1999 in Las Vegas, globalmedia.com provides commerce and streaming solutions for companies that are looking to leverage their existing brand names and customer base to the Internet. Its streaming media and e-commerce infrastructure focuses on providing businesses with a totally integrated solution: interactive audio and video, banner and rich media advertising and e-commerce.
The globalmedia.com e-commerce solution offers private label e-commerce capabilities. The globalmedia.com Broadcast Network ("GMBN") is a distributed, multi-tiered Internet broadcast network that combines leading edge signal aggregation and broadcast technologies to provide clients and end users with what Global Media believes to be the highest quality streaming media experience available. globalmedia.com also broadcasts ten genre-based Internet radio stations accessible directly through the live station tab on the RealPlayer 7 giving it presence and distribution to over 85 million registered users of RealPlayer. The company's key partners include RealNetworks (Nasdaq:RNWK), Liquid Audio (Nasdaq:LQID), MCI Worldcom (Nasdaq:WCOM ) and Muze Data.
Statements included within this news release that are not historical in nature constitute forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. Such statements involve risk and uncertainties that could cause actual results to differ materially from those described herein. Careful consideration should be given to cautionary statements made in L90 documents filed with the Securities and Exchange Commission, in particular the company's prospectus dated Jan. 28, 2000.
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