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Pastimes : All Clowns Must Be Destroyed -- Ignore unavailable to you. Want to Upgrade?

To: BGR who wrote (19796)	3/23/2000 11:45:00 AM
From: Craig Richards	Read Replies (1) \| Respond to of 42523

Here's an example from briefing.com about what drives stock prices these days - they're talking about pcOrder.com: Probably the company's biggest liability, and this is what CSFB notes as well, it its inability to explain its business. ... Perhaps PCOR should follow the Chemdex lead, and change its name so that it doesn't get incorrectly pegged as a B2C or just a vertical B2B. That might be the key to achieving a valuation more in line with its industry. So according to briefing.com the name of a company is more important than what it does. The story is more important than the actual business behind it.