Doesn't MRV have a piece Of Elbit now?
(COMTEX) B: ELBIT LTD. ANNOUNCES THAT CONTOP/CELLENIUM AND
> DOR-ALON A
> B: ELBIT LTD. ANNOUNCES THAT CONTOP/CELLENIUM AND DOR-ALON AGREE TO
> ROLLOUT
> CELL-F CELLULAR FUELING SYSTEM IN ISRAEL THE FIRST NATIONWIDE Rollout of
> an
> M-Commerce Refueling System Improves Convenience and Economy For
> Customers
>
> SHEFAYIM, Israel, Mar 23, 2000 /PRNewswire via COMTEX/ -- Elbit Ltd.
> (the "Company") (Nasdaq: ELBTF), today announced that Cellenium, a
> wholly-owned subsidiary of Contop (50% held by Elbit), and Dor-Alon
> have agreed to rollout Cellenium's m-commerce fueling system, CELL-F,
> nationwide in Israel. This follows a successful two month trial period
> at the Bnei Dror service station and will be the first nationwide
> rollout of an m-commerce gasoline fueling system anywhere in the world.
>
> CELL - F (pronounced 'self') enables cellular subscribers belonging to
> any cellular network to utilize their cellular phones to activate fuel
> dispensers and to pay for fuel and other services at gas stations. The
> entire process for activating the dispenser and making payment takes
> less than 10 seconds and makes refueling a more pleasant experience for
> consumers, and more efficient and profitable for station operators.
>
> The system dramatically improves the convenience and economy of
> refueling by reducing the time required to activate the dispensers and
> by offering customers new personalized offers and messages on their
> handsets. Such electronic 'coupons' will eliminate the need for
> collecting paper stamps, coupons or other receipts and will enable
> instant redemption of benefits.
>
> Cellenium integrates proprietary messaging technologies into the system
> enabling the 'Cell - F' service to be both network and handset
> independent. The service will be available to the owners of any
> cellular handset, without requiring any changes to the handsets. The
> system incorporates several layers of security to prevent fraud and
> insure accuracy and reliability of billing and collection.
>
> 'Cell - F' is one of several m-commerce applications being developed
> and undergoing field trials right now. Among Cellenium's suite of
> applications currently being being field tested in different places
> worldwide and soon to be rolled out, are 'Cell-u-Park' (for off-street
> & on-street parking), and 'Cell-u-Vend' (for vending purchases). Others
> will be announced in the near future. In essence, Cellenium enables
> handsets, as they exist today, to be utilized as electronic wallets.
>
> Cellenium is a subsidiary of Contop (50% held by Elbit), the developers
> of wireless data communication systems and technologies, focuses on
> providing M- Commerce solutions worldwide. Daniel Alon, VP of Business
> Development of Contop says, "The global prospects of Cell-F are
> enormous, and we are pleased to have Dor-Alon as partners in our first
> national rollout."
>
> Dor - Alon, one of Israel's largest oil and gas service station
> companies, is demonstrating its role as an industry leader in offering
> value-added services to its customers. The company intends to implement
> additional Cellenium m-commerce applications at their stations
> including vending, car washes and others.
>
> About Cellenium Cellenium, founded in 1999, is a wholly owned
> subsidiary of Contop Ltd, with headquarters in Shefayim, Israel.
> Cellenium develops, implements and operates value-added service
> platforms and vertical applications for mobile e-commerce, also known
> as m-commerce. These m-commerce solutions are marketed to content
> providers, network operators and other service providers worldwide.
> Cellenium also operates these services on behalf of or in partnership
> with such customers. The platforms and applications are based on
> Contop's proprietary messaging technologies as well as the integration
> of existing data communication protocols and bearers, including
> wireless internet protocols over SMS, CDPD and GPRS channels.
>
> About Elbit Elbit Ltd. (Nasdaq: ELBTF) focuses on the development of
> value-added service solutions for cellular operators and broadband
> service providers via associated companies. Contop, develops, markets
> and operates mobile commerce and remote monitoring and control
> (telemetry) solutions based on the integration of proprietary messaging
> technologies and other advanced technologies. Such solutions are
> provided to or on behalf of network operators, enterprises and other
> service providers. HyNEX develops an access solution for managing
> quality of service applications over ATM networks for service
> providers. In addition to these holdings, Elbit has a shareholding
> (12.4%) in Partner, the first cellular operator in Israel using GSM
> technology.
>
> Statements in this press release which are not historical data are
> forward-looking statements which involve known and unknown risks,
> uncertainties or other factors not under the Company's control, which
> may cause actual results, performance or achievements of the Company to
> be materially different from the results, performance or other
> expectations implied by these forward-looking statements. These factors
> include, but are not limited to, those detailed in the Company's
> periodic filings with the Securities and Exchange Commission.
>
> SOURCE Elbit Ltd.
> (C) 2000 PR Newswire. All rights reserved.
> prnewswire.com
> -0-
> CONTACT: Tal Peretz Raz, Vice President and CFO of Elbit Ltd.,
> 972-9-9704111, t.raz@elbitcom.co.il; or Ayelet Shaked of
> The
> Anne McBride
> Company, 212-983-1702, or fax, 212-983-1736, for Elbit
> Ltd.
> (ELBTF)
>
>
> GEOGRAPHY: Israel
>
> INDUSTRY CODE: TLS
> OIL
>
> SUBJECT CODE: PDT
>
> *** end of story *** |
