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Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT -- Ignore unavailable to you. Want to Upgrade?


To: brian h who wrote (11272)3/27/2000 1:15:00 AM
From: Jon Koplik  Read Replies (2) | Respond to of 29987
 
Hey ! WSJ article on G* planning price cuts.

March 27, 2000

Globalstar Plans Price Cuts to Bolster
Demand for Its Global Phone Service

By ANDY PASZTOR
Staff Reporter of THE WALL STREET JOURNAL

Globalstar Telecommunications LP and its partners, seeking to boost demand
for satellite-based telephone services, are expected to slash the purchase prices
for their telephones and announce cuts in certain calling charges, according to
Globalstar officials.

The marketing push, scheduled to be announced during the next few days,
comes four weeks after the company launched a major international advertising
campaign and in the wake of the slower-than-expected rollout of its services in
certain areas due to a lack of telephones and other problems.

Bernard Schwartz, Globalstar's chairman and chief executive, maintained the
cuts in retail prices of handsets had been part of the company's marketing
strategy from its inception, adding that there is "lots of anecdotal evidence" to
indicate the project is garnering consumer support. "Where it has been rolled
out, we're getting positive feedback from the users ... The early indications
affirm there is a market," Mr. Schwartz said.

The moves are expected to reduce retail prices
for the handheld phones, currently about $1,500,
by 25% or more in many markets in conjunction
with promotional packages requiring minimum
monthly usage and special calling charges. Mr.
Schwartz said the price cuts for the equipment
will be shared between telephone manufacturers and distributors, with
Globalstar assuming a relatively small portion of the financial burden.

Analysts during the past few weeks have expressed concern that Globalstar
has been attracting too few customers for its global satellite-based services.
The San Jose, Calif., company hasn't released specific figures for subscriber
sign-ups and isn't expected to do so until it announces results for the fiscal first
quarter ending March 31, according to Mr. Schwartz. Globalstar's stock,
which has taken a beating recently, was down $1.9375, or 11%, to $15.4375
in Nasdaq Stock Market trading at 4 p.m. Friday.

The global-services project, which involves a fleet of 48 satellites managed and
controlled by Loral Space & Communications Ltd., is being closely watched by
analysts and satellite-industry officials because its debut follows the collapse of
two much-publicized global-telephone projects. ICO Global Communications
Ltd. and LLC failed in their early phases. Iridium has ceased operations and is
being liquidated, while ICO is striving to emerge from bankruptcy-court
protection with a financial transfusion from a group headed by cellular-phone
pioneer Craig McCaw.

As part of its marketing efforts, Globalstar is working with U.S. and Canadian
government officials to line up additional orders. In addition, various incentives
either have been or are about to be announced that will offer rebates to Iridium
customers who agree to sign up with Globalstar.

Copyright ¸ 2000 Dow Jones & Company, Inc. All Rights Reserved.