THREAD ALERT
DOCP and BVSN
Monday March 27, 8:02 am Eastern Time
Company Press Release
SOURCE: BroadVision, Inc.
Docplanet.com and BroadVision Bring Business-to-Business Pharmaceutical Marketplace to the Internet
Docplanet.com Also Improves Patient Services, Sees 100 Percent Growth In Volume
REDWOOD CITY, Calif., March 27 /PRNewswire/ -- BroadVision©, Inc. (Nasdaq: BVSN - news), the leading provider of personalized e-business applications, and Docplanet.com, the leading business-to-business provider of e-prescription management services, pharmaceuticals, and medical/surgical supplies, announced today that Docplanet now uses BroadVision's One-To-One(TM) Business Commerce to power www.docplanet.com, its one-of-a-kind business-to-business marketplace.
For more than twelve years Docplanet has provided pharmaceuticals, medical/surgical supplies, and other products and services to more than 5,000 physicians in over 1,500 sites across the U.S., helping to reduce costs, improve patient services and enhance the operations of physician offices.
Over the course of the past year, Docplanet recognized it needed an Internet initiative with an infrastructure capable of handling ever-increasing volume, and a state-of-the-art customer relations presence.
Since launching, Docplanet has seen a 100 percent increase in revenues over the Internet from month to month. Using BroadVision's One-To-One(TM) Business Commerce, Docplanet can now focus on providing enhanced customer services and quicker, more personalized responses to new and
long-standing customers.
``With an Internet presence we immediately have a much broader outreach to our customers and a developing database profiling their needs,' said Kevin McNiff, Vice President of Operations, Docplanet.com. ``And, with BroadVision's personalization capabilities, we can tailor each visit to our site according to doctors' and other health care professionals' specific needs.'
``Docplanet.com is one of the leaders shaping the pharmaceutical business-to-business space,' said Sandra Vaughan, vice president of marketing at BroadVision. ``We're pleased that our One-To-One(TM) Business Commerce solution has helped them define what a customized exchange can offer in terms of B2B opportunities and enhanced customer services to doctors, nurses and other health care professionals.'
In the past, physicians had to order large quantities of pharmaceuticals through traditional sales channel, often resulting in wasteful overstock. Docplanet.com has a manufacturing facility for repackaging that enables them to break up large packages of medication orders, allowing doctors to order smaller quantities. Ordering the quantities they really need makes purchasing more cost-effective for doctors by cutting down on the amount of expired medications that must be thrown away.
Using BroadVision's personalization features, Docplanet.com has distinguished various communities among its Web site users including clinics, physicians, dentists and government accounts, and sorted these communities by specialty and the health care professionals' role. Identifying these communities enables Docplanet.com to feature products according to a site visitor's specialty, community and
role.
Customization also allows Docplanet.com customers the opportunity to do comparative shopping. A pediatrician logging on may see a product featured for the week pertinent to their specialty. But if a generic version of the product is available, the Web site will alert the buyer about the less expensive alternative, even how much money he or she would save by ordering the generic version.
``BroadVision's superior personalization features and scalability allows us to customize our customer's shopping experience to their specialty and buying habits,' said McNiff. ``Another real advantage to BroadVision's solution is its ease of use -- for our Web site to succeed we knew from the start that implementation would have to be maintained by business managers. We could not afford the time and trouble required in using developers every time we wanted to make a change on the site or refocus our marketing.'
About Docplanet.com
Docplanet.com is a business-to-business (B2B) e-commerce company providing pharmaceuticals and other frequently ordered consumables to office-based physicians. Docplanet has built its B2B solutions with the best available technology partners, including Oracle, BroadVision, and Exodus Communications. Docplanet.com provides over 5,000 physicians with an online partner for pharmaceutical products, prescription management and medical/surgical supplies in approximately 1,500 locations across the United States.
About BroadVision
BroadVision, Inc. (Neuer Markt: BDN) is the leader in personalized e-business applications. BroadVision's comprehensive suite of integrated applications is built for delivery via the Web and wireless devices. Companies using BroadVision applications get to market quickly, launching
innovative e-commerce, self-service and enterprise information sites. These sites enable personalized
interactions and transactions with customers, partners, suppliers and employees. BroadVision's proven One-To-One (TM) applications power business-to-consumer and business-to-business sites
for many of the world's top companies in the financial services, telecommunications, electronics,
manufacturing, retail and travel industries. BroadVision applications are available in more than 120
countries worldwide. Headquartered in Redwood City, Calif., USA, the company can be reached at
650-261-5100 or at www.broadvision.com.
NOTE: BroadVision is a registered trademark and BroadVision One-To-One is a trademark of
BroadVision, Inc. in the United States and other countries. Other names herein may be the property
of their respective owners.
SOURCE: BroadVision, Inc. |
