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To: Tinroad who wrote (11767)	3/27/2000 8:52:00 AM
From: bob	Respond to of 18366

BMGMusicService.com - Liquid Audio's #1 Music Download Affiliate in February biz.yahoo.com Top music membership service sees digital song downloads as mechanism to increase CD sales and memberships NEW YORK, March 27 /PRNewswire/ -- BMGMusicService.com, the online music membership service from BMG Direct, today announced that its Download Central area was Liquid Audio Inc.'s (Nasdaq: LQID - news) top download affiliate for the month of February. As a result of several major online and offline promotional initiatives, Download Central was visited by tens of thousands of consumers who previewed and downloaded certain songs for free or paid up to $2.49 per song from the Web site. Free song downloads in February increased nearly 16 times over the previous month, while paid downloads increased more than 100-fold. ``I'm intrigued by the fact that the number of paid song downloads in February beat our free downloads for the two prior months,' said Neal Goff, SVP of Marketing for BMG Direct. ``While our free song downloads have been popular with members since the launch of Download Central, we were excited to see that a rapidly growing number of members were comfortable paying for digital downloads of specific song titles.' During the month of February, BMG Music Service launched several promotional initiatives in an effort to drive traffic to Download Central in order to increase the volume of both paid and free downloads. These initiatives included the following: an email communication to drive members to Download Central; an announcement in BMG Music Service's more than 8 million print catalogs in February; the decision by Liquid Audio to highlight Download Central as its Liquid Affiliate ``site of the week' in February; and, the fact that BMG Music Service opened Download Central to non-member ``guests' for two weeks in February. ``We're happy to see such a huge spike in downloads from BMGMusicService's Download Central area,' said Heather Furmidge, vice president of Internet Business at Liquid Audio, Inc. ``With more than 500 current affiliates, the fact that BMGMusicService.com rose to the top in February is testament to BMG's marketing strength, as well as an affirmation of the popularity of the Liquid Audio catalog.' The next step for BMG Music Service is to use the downloading area of its Web site more effectively to drive sales of CDs from BMGMusicService.com. BMGMusicService.com recently revamped Download Central. The newly designed site includes direct links from the single song downloads to the available CDs in the BMGMusicService.com catalog. The eventual goal is to completely integrate Download Central into the BMGMusicService.com site. ``Our plan is to more closely integrate these downloads with the products we offer,' Goff said. ``With direct linkage to the artists and titles on BMG Music Service, we hope to further increase sales in our continually growing online business. We feel that by highlighting our digital downloading capabilities, we will not only serve the needs of our members, but also drive more CD sales from BMGMusicService.com in the future.' About Liquid Audio Liquid Audio, Inc. is a leading provider of software and services for the digital delivery of music over the Internet. The Liquid Audio solution gives musicians, record labels, Web sites and music retailers the ability to publish, syndicate and securely sell recorded music online with copy protection and copyright management. Using the Liquid(TM) Player software, available for free download at www.liquidaudio.com, music fans can preview and purchase downloadable music from the more than 500 affiliate Web sites in the Liquid(TM) Music Network. Traded on NASDAQ under the symbol LQID, Liquid Audio is located in Redwood City, California. About BMG Music Service Based in New York City, BMG Music Service, from BMG Direct, is the largest music membership service in the world. Boasting more than 10 million members, BMG's music membership services offer more than 12,000 titles in a variety of genres - including rock, pop, jazz, alternative, classical, Christian and Latin - from the music industry's leading record labels. Members can also visit BMGMusicService.com (www.bmgmusicservice.com) any time of the day, seven days a week, to purchase music and merchandise, review their account histories, access customer service and otherwise contact BMG. BMGMusicService.com is consistently among the top 20 in Media Metrix's rankings of e-commerce sites. Media Contacts: Lara Grant Lee Graham Cone, Inc. Cone, Inc. 617-227-2111 x334 212-973-1356 x122 lgrant@coneinc.com lgraham@coneinc.com SOURCE: BMG Music Service