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Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?


To: Frederick Smart who wrote (30834)3/27/2000 9:02:00 AM
From: Loring  Read Replies (1) | Respond to of 42771
 
Fred: This stuff is beginning to sound familiar.

From this a.m.'s NY Times Digital Commerce column by Denise Caruso re "The Cluetrain Manifesto".

"The manifesto, which states unequivocally that the Internet changes the way people interact with businesses, profoundly and forever, has become a best seller. Doc Searls, a longtime
marketing executive who is one of the manifesto's four authors, sees such a positive response as a source of hope.

The change, he says, is in the balance of power -- from supply to demand, from the institution to the consumer -- and some investors are now starting to get the message.

'The people in the crumbling ivory towers of old Fort Business are missing the fact that the real action in the marketplace consists of conversations that people are interested in,' Searls says.

Ultimately, companies will be successful to the degree that they open up to their customers and unsuccessful to the degree that they close down. 'You either contribute or you don't,' he adds. 'That's how conversations work."



To: Frederick Smart who wrote (30834)3/27/2000 9:48:00 AM
From: Frederick Smart  Read Replies (1) | Respond to of 42771
 
Perhaps This is the problem....

>>He needs to define an empowered personal philosophy which begins with his own experience. He needs to help individuals understand it. He needs to get into the streets of life and really begin to make a massive, massive difference in the world.>>

Perhaps Novell does not want any executive to cross this line.

Perhaps it's time for TWO Novells: one which serves the spirits and energies of the Old Age and another which serves the spirits and energies of this New Age.

Simply by executive management decree create TWO (2) Novells.

One which believes in retaining control and power with limited/conditionalized trust.

One which believes in the value of giving up control and power with unlimited/unconditional trust.

Let individuals inside Novell and customers outside Novell decide which Novell executives they want to serve them.

The Old Novell will remain a "business."

While the New Novell will become a "service."

But here's the catch.

Both Novell's must commit to end all politics between and among them.

This formula could be set up inside any company.

These New entities will, by definition, become more like a "community" and less like companies.

In fact this could be done very easily inside VAR channels which had the endorsement of both the Old and New Novell.

My belief is that the VARs which grow will be the ones which align with the New Novell. The VARs which will die off will align with the Old Novell.

All you need are a few VARs and a few huge companies who trust in the New Model more than the Old Model.

Business vs. Service.

This is where this is all leading.

Selling vs. Serving.

Making Money the Old Fashion Way - ie. withholding information vs. Building Service Relationships the New Way -ie. being open, sharing information, helping, serving, etc.

The world of "business" does not trust.

The world of "service" has to trust.

And for all those who don't think money can be earned through acts of service, just look around you. The entire world is moving fast to a single, open service paradigm.

Service places trust, relationships, truth and ethics on a pedestal.

Business places money on a pedestal. Relationships, truth, ethics and trust are only valued to the extent that they are conditionalized to "make money."

And the rest is history.

I've said it before and I'll say it again, forget about the word BUSINESS. It will become a metaphor for a dying age.

And it's very fitting that Microsoft is so BUSINESS
oriented.

Look at Hewlett Packard. The best thing they could do would be to make their e-services campaign non proprietary.

I believe Hewlett has the trademark on E-Services. They have the right focus, but they'd be foolish to try and control the use of the term e-services. For "service" is the antithesis of control.

It's time to start the New Novell. We've talked about this taking the shape and form of an "out there" tribe or community.

Paul, Scott, Peter et. al - what do you think??

The tracking stock opportunities alone would be incredible.

This must be done or the Old Novell will be history.

Peace.

GO!!