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Gold/Mining/Energy : #1 in Industry 'MC2 Learning Systems' MCZ.A - ASE -- Ignore unavailable to you. Want to Upgrade?

To: Ian A. who wrote (72)	3/30/2000 10:31:00 AM
From: Ian A.	Read Replies (1) \| Respond to of 147

Buying opportunity on tech pull back? March 30, 2000 @ 9:37am (Toronto Time) For immediate release Stock Symbol: MCZ.A (CDNX) MC2 Learning Systems Re-named Centrinity $15 million R&D investment to further develop leading Unified Messaging technology Markham, ON ? March 30, 2000 (BCE Emergis) ? MC2 Learning Systems Inc. has adopted a new name ? Centrinity Inc. ? that reflects the company?s broader technological scope, wider markets and vastly expanded potential. The new name was adopted at the company?s annual meeting in Toronto on March 24, 2000 and became effective on March 28, 2000. Plans are under way to change Centrinity?s ticker symbol on the Canadian Venture Exchange to ?CTI?. It is currently ?MCZ.A?. Centrinity also announced today it will hire an additional 100 employees within the next 12 months to support its growth, and invest CDN$15 million in R&D initiatives within its new unified messaging (UM) development unit. Centrinity?s top three priorities for the next six months will be to: bring to market FirstClass-based unified messaging through technology licensing agreements with telecommunications companies, systems integrators and application service providers; continue to enhance and increase enterprise integrated communications environment (ICE) market share for its FirstClass Intranet Server Gold; and maintain its leadership position in the education market with FirstClass Collaborative Classroom Gold. Centrinity will use SoftArc?s FirstClass architecture for computer and telephony integration solutions in its Unified Messaging technology. The company?s UM technology can accommodate an infinite range of communications protocols and give users maximum flexibility by enabling access through any communication device to messages generated by voice, fax, or electronic media from one unified mailbox. ?MC2 acquired SoftArc to fast-track the company?s evolution and broaden its focus beyond collaborative learning solutions for the North American kindergarten-to-grade 12 market,? said Myles McGovern, President and CEO of Centrinity. ?Centrinity is a result of that union which meets a much more expansive need for team-oriented information exchange that leverages the convergence of telecommunications and computer networks. The name Centrinity signals our customer-focused team?s commitment to pursuing worth and value for all our stakeholders by exploiting the unparalleled reliability of our newly acquired FirstClass client-server core technology and telephony integration platform.? Centrinity?s flagship FirstClass software architecture enables the development of interactive, online information systems that keep users in the know ? no matter where they happen to be and regardless of network connection device, protocol or pathway. In addition, all content is rendered in the desired output format through a server-based collaborative store of cumulative knowledge. The company will leverage this unique architecture as the foundation for building digital communities that offer users a single, easy-to-learn-and-use interface for accessing all their voice-mail, email and fax messages, and exchanging text, image and audio files. Centrinity demonstrated a version of its FirstClass-based unified messaging at the recently held annual meeting. The Company previewed the accessibility of the FirstClass desktop from a Wireless Access Protocol (WAP) telephone using Wireless Markup Language (WML). WML, formerly called HDML (Handheld Devices Markup Language), is a language that allows the text portions of Web pages to be presented on cellular phones and personal digital assistants via wireless access. WAP is a protocol that provides a complete set of network communication programs comparable to and supportive of the Internet set of protocols. ?The annual meeting demonstration affirms Centrinity?s responsiveness in addressing the evolving trend in using mobile phones as a central communications device for managing and conducting daily business,? said Mr. McGovern. ?According to telecommunications industry observers, WAP devices are signaling a revolution that may have as profound an impact on business and communications as the invention of the personal computer or the telephone.? The newly formed Centrinity operates under a new organizational structure. The company is now comprised of three business units: business development, enterprise and education. The business development division is focused on the development and marketing of Centrinity?s FirstClass Unified Messaging solution. The enterprise division develops and markets the company?s FirstClass Intranet Server Gold software suite for building global online collaborative communities of knowledge for workers in associations, professional services firms, publishing companies, corporate training, and other small and medium size enterprises. The education division will continue to focus on FirstClass Collaborative Classroom Gold ? an email and workgroup collaboration software solution for network-based learning applications in kindergarten-to?grade 12 schools, universities, colleges and distance education around the world. About Centrinity Inc. Serving over 5 million users in more than 8,000 organizations in 55 countries, Centrinity is a leading designer, marketer and distributor of collaborative and unified messaging software to markets worldwide. The company?s products include FirstClass Intranet Server Gold, FirstClass Collaborative Classroom Gold and Zebu, which are widely used in commercial and education markets. Centrinity Inc. is listed on the Canadian Venture Exchange (CDNX: symbol MCZ.A). The company, (formerly MC2 Learning Systems) was renamed on March 24, 2000 to better reflect its broader scope and capabilities in telecommunications, corporate, educational and institutional markets. Its corporate Website is located at www.centrinity.com. For more information, please contact: Myles M. McGovern, President & CEO Centrinity Inc. Toll Free: 1.800.763.8272 Phone: 905.415.7000 Email: myles_mcgovern@centrinity.com For investor information, please contact: Natasha A. Sorobey, Corporate Secretary Centrinity Inc. Toll Free: 1.888.448.4424 Phone: 403.203.4748 Email: natasha_sorobey@centrinity.com For media information, please contact: Cindy Porter, Account Executive Verrecchia Group Inc. Phone: 613-225-4145 613.225.4149 Email: cindy@vergroup.com CANADIAN VENTURE EXCHANGE HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE. FirstClass is a registered trademark of SoftArc Inc., a wholly owned subsidiary of Centrinity Inc. Centrinity, the Centrinity logo and Zebu are trademarks of Centrinity Inc. All other trademarks are the property of their respective owners.