To: John Stichnoth  who wrote (21721 ) 3/8/2001 5:40:08 PM From: bythepark     Read Replies (1)  | Respond to    of 54805  INFS and Front-Projection Technology: The only game in town? John, I'm not sure quite what to make of this article ... but at first reading it seems to validate that INFS with its front-projection technology, is 100% in the right part of the Projection Business, because the demand for rear-projection devices has reportedly "dried up". > As soon as multimedia projectors became bright enough for presenters to work  > with the boardroom lights on, the bulky form factor of self-contained  > rear-projection units came to look unnecessary. --alanavavenue.com  Demand for rear-projection monitors dries up  --------------------------------------------------- By Paul Pirner - associate editor for AVAvenue.com  February 27, 2001  Related Links The most significant recent development in self-contained rear-projection presentation displays doesn't have anything to do with new projection engines, lenses, cabinets or screens. Instead, the biggest news is that the market segment itself has all but vanished. NEC Technologies has discontinued its entire line of data-ready rear-projection monitors in favor of plasma monitors. Sharp, Panasonic, Hitachi and Mitsubishi have succumbed to the ghostly calls of "convergence" and recast their entire rear-projection product lines for the consumer industry, repackaging them as home-theater components and "DLP TVs." Sony has likewise exiled most of its rear-projection lineup to the consumer arena, and Barco just plain dropped its line. Rear-projection presentation monitors featured a large lenticular screen atop a cabinet containing a projector and a set of mirrors. The images they produced were big and bright, and because the systems were self-contained, they were somewhat mobile and easy to use. Even so, the market for rear-projection monitors eroded to the point of extinction. "The rear-projection presentation monitor, as we know it, is going away," says Sweta Dash, director of LCD and projection research for Stanford Resources, a market and technical research firm specializing in the display industry.  What happened to the market? According to Dash, the presentation segment of the rear-projection market was small to begin with and has been squeezed inexorably by plasma and front-projection technology.  While plasma monitors are a few inches thick and look space-age high-tech, rear-projection units can be a few feet thick and lack the futuristic sexiness of a plasma panel. A professional-grade rear-projection monitor cost about the same as a middle-of-the-pack plasma monitor, and apparently enough buyers were willing to accept this tradeoff. Dash says plasma displays started grabbing significant market share from rear-projection displays in 1999.  Stand-alone projectors also began overwhelming the rear-projection market in the past few years as brightness levels skyrocketed and prices swooned. As soon as multimedia projectors became bright enough for presenters to work with the boardroom lights on, the bulky form factor of self-contained rear-projection units came to look unnecessary. Rear-projection products that still exist Despite this bleak outlook, a handful of manufacturers continue to make rear-projection units. Toshiba makes two models, the P400LC and the P401LC, which sell for about $17,000 a piece. However, one would have to be pretty blind not to recognize these display units for what they are: videowall cubes. In fact, many former manufacturers of rear-projection computer displays have shifted their rear-projection efforts over to videowall cube production.  According to Dash and display-industry expert Pete Putman, Sony still produces a traditional rear-projection monitor, the KL-X9200. However, the company has repackaged this model as a consumer product and even showed it at the Consumer Electronics Show in January. And therein lies the problem: Consumer products come with significantly less robust warranties than industrial products. What's more, they're shielded differently - a fact that makes it illegal to sell them as industrial products. Aside from Sony, a couple of other manufacturers still make products that resemble the rear-projection monitors of the past. Sanyo still produces a 70-inch LCD unit, the PLC-XR70N, which carries an MSRP of $17,995, while Spectrum Video produces a 72-inch LCD model that sells for about $30,000.  Demand remains for certain applications  Spectrum Video's product manager, Ken Rose, acknowledges that the market for self-contained rear-projection monitors is shrinking, he asserts that as a whole, rear-projection applications (including videowall cubes and custom installations) are doing just fine. He adds about half of Spectrum Video's installation clients have asked for rear-projection technology for their boardrooms and other installations. However, Rose admits that he sold only six or so self-contained rear-projection monitors last year. The market for rear-projection presentation monitors may still have some life left in it - but at the same time, it appears to be dying out at the hands of "convergence.