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PRODUCT DEVELOPMENT
All of the Company's research and development projects are geared toward technological advances with the goal of enabling the Company to introduce innovative products early to market. New networking and fiber optic components are constantly introduced to the market. This product introduction is driven by a combination of rapidly evolving technology and standards, as well as changing customer needs. MRV's research and product development strategy emphasizes continuing evaluation of emerging trends and technical challenges in order to identify new markets and product opportunities. The Company believes that its success is due in part to its ability to maintain sophisticated technology research programs while simultaneously focusing on practical applications to its customers' strategic needs. The following is a brief description of products under development.
Red Sea product line. A growing number of Internet and application service providers as well as cable companies are rolling out new Internet network elements to provide lucrative services to a rapidly expanding subscriber base. Reliable, scaleable and customized subscriber management is therefore imperative for service provider customers. Recognizing this, MRV's Xyplex subsidiary is developing the Open Subscriber Management System. The Red Sea platform incorporates and integrates a number of technologies (IP Routing, ATM, RAS) and interfaces (DS1/DS3, OC-3, Digital Modems, Ethernet) that have been core competencies of Xyplex for many years. Feature sets of the Red Sea series encompass the termination of broadband traffic flowing from cable modem termination systems ("CMTS"), Digital Subscriber Line Aggregation Multiplexers ("DSLAM"), FTTC and Fiber to the Home Systems ("FTTH") and wireless systems.
In Reach product line. In recent years, carrier central office facilities ("CO's") that were historically occupied by a single service provider are being occupied by an ever-expanding group of new service providers as a result of co-location agreements. Often such service providers demand new installations with many proprietary network elements and create a need for a solution that offers simple remote access, monitoring and control. Similar trends of expansion and consolidation are occurring with Cable TV and wireless providers. Each of these networks must have secure monitoring and management capabilities and these must be available to a large and diverse support force using different access methods. The Xyplex, NEBS compliant, In-Reach product line provides a customizable universal management platform, offering secure remote management for console access, alarm scan and distributions as well as environmental and power monitoring and control. Xyplex's comprehensive solutions offered in this product line are unmatched by the mostly smaller competitors who tend to focus in specific areas because of limited capabilities.
OptiSwitch product line. A new generation of switching technology designed to provide fiber-rich solutions for service providers and carriers in large campus and metropolitan access networks, the OptiSwitch is designed to support applications such as FTTC, FTTH and even Fiber to the Desk. This product line consists of flexible chassis based layer 2 switches, plus a wide variety of high-performance fiber optic modules, with a relatively high port density. The OptiSwitch family of products include about 30 modules supporting Ethernet, fast Ethernet and Gigabit Ethernet, with a variety of fiber optic connectors. Advanced features include powerful optical transmission to support long distance transmission of over 100 km, wire speed performance to support a fully loaded configuration without degradation of speed, full network management and redundancy.
Zuma Products. The Zuma Switch Router platform combines a high performing switch router engine with supercomputer processing power. The switch router engine provides 256 Gbps of wire speed bandwidth to support configurations of up to 126 Gigabit or 504 10/100Mb Ethernet ports. Zuma introduces a concept of network survivability with its intelligent fault tolerance and built-in redundancy. It is designed to meet customer requirements for traffic prioritization and bandwidth allocation with its ATM-like Quality of Service ("QoS") implementation and fine granularity of policy-based flow control. The supercomputing component consists of up to 64 high speed CPUs. A 256 Gbps system bus provides the necessary data transfer rates required for maximizing the multi-CPU performance. This processing power can be used to implement a wide range of standard and customized applications such as network-wide probing, subscriber and traffic management and high-end access device services.
New products under development in the area of fiber optics include transmission products for cellular and personal communication systems which allow transmission over fiber optic cable between sites and also fiber optic components that will improve cable TV transmission and technologies that add intelligence and manageability to optical layers.
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There can be no assurance that the technologies and applications under development by the Company will be successfully developed, or, if they are successfully developed, that they will be successfully marketed and sold to the Company's existing and potential customers.
At December 31, 1999, the Company had 208 employees dedicated to research and product development. Research and development expenditures totaled approximately $13,093,000, $25,817,000, and $35,319,000 for years ended December 31, 1997, 1998 and 1999, respectively.
CUSTOMERS
The Company has sold its products worldwide to over 500 diverse customers in a wide range of industries; primarily, data communications, telecommunications and cable. The Company anticipates that these customers will continue to purchase its products in the foreseeable future. No customer accounted for more than 10% of the Company's revenues in 1997, 1998 or 1999 Current customers include:
OPTICAL NETWORKING & INTERNET INFRASTRUCTURE
COMPUTERS AND ELECTRONICS GOVERNMENT AGENCIES - AMP Incorporated - General Services Administration - Black Box Corporation - Ministry of Agriculture, Germany - Engel GmbH & Co. - Ministry of Justice, Netherlands - Fujitsu Ltd. (Japan) - Ministry of Social Security (Belgium) - Intel Corporation - MITI (Japan) - International Business Machines Corp. - South African Police - Newbridge Networks - US Coast Guard
BANKING, FINANCE AND INSURANCE ISP, ASP & OTHER - Bankgarot Sweden - ADP - Chase Manhattan Bank - America OnLine - GE Capital - Eastman Kodak - HBOC - Sprint North Supply - Nationsbank - The Walt Disney Co.
FIBER OPTIC COMPONENTS
DATA COMMUNICATIONS TELECOMMUNICATIONS - Cabletron - Broadband Network Inc. - Cisco Systems, Inc. - Ciena - Alcatel - Marconi North America - Nortel Networks - Tellabs - Extreme Networks - Transcom
VIDEO AND VOICE COMMUNICATIONS INSTRUMENTATION - Augat Communication Products Inc. - EXFO - C-COR - GN Nettest - General Instrument - Noyes Fiber Systems - Kathrein Werke - 3M - Texscan - Wandel & Goltermann
MARKETING
The Company markets and sells its products under the NBase Communications, MRV Communications, West Hills LAN Systems, Xyplex and Xyplex Networks brand names. Each product line has a dedicated sales and marketing organization. At December 31, 1999, the Company had 329 employees engaged in marketing and sales. The Company
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employs various methods, such as public relations, advertising, and trade shows to build awareness of its products. Public relations activities are conducted both internally and through relationships with outside agencies. Major public relation activities are focused around new product introductions, corporate partnerships and other events of interest to the market. The Company supplements its public relations through media advertising programs and attendance at various trade shows throughout the year, both in the United States and internationally.
The Company also establishes working relationships with trade analysts, testing facilities and high visibility corporate and government accounts. Since the results obtained by these organizations can often influence customers' purchase decisions, a positive response from these organizations regarding the Company's technology is important to product acceptance and purchase. Other activities include attendance at technology seminars, preparation of competitive analyses, sales training, publication of technical and educational articles, maintenance of a Web site and direct mailing of Company literature. The Company also believes that its participation in high-profile interactive projects such as Bell South's FTTC project significantly enhances its reputation and name recognition among existing and potential customers. |