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Technology Stocks : Bluetooth: from RF semiconductors to softw. applications -- Ignore unavailable to you. Want to Upgrade?


To: Jim Oravetz who wrote (200)4/1/2000 4:50:00 PM
From: Mats Ericsson  Respond to of 322
 
Stuff, BT developers June Monte Carlo topics:

Pre-Congress Seminar 13th June 2000

bluetoothcongress.com
bluetoothcongress.com

Sessions will include:
* The Bluetooth Radio
* The Bluetooth Baseband
* Host Controller Interface
* SDP
* Bluetooth Testing
* The Software Stack
* RF Comm
* Modules
* Development Kits
* Access to Bluetooth IP

Registration 9.00 Coffee 11.00 Lunch 13.00 Coffee 15.15 Close 16.30

Day One 14th June 2000 Keynote Session

Exhibition Visit & Distribution of the "Bluetooth Daily"
Chairman: Mike Short, Director, International Affairs, BTCellnet,
Chairman, Mobile Data Association,
Past Chairman, GSM Association
8.45 Chairman's Opening Remarks
8.55 Keynote Address

Bluetooth & Consumer Devices
? Taking advantage of the fusion of Telecom/PC/Consumer Electronics
? Music distribution
? Home entertainment
? Information based amusement
? Computer entertainment
Hiroshi Yoshioka, Vice President, Personal IT Network Company, Sony Corporation, Japan

The Rapid Advance of Bluetooth
? Bluetooth 1999 Highlights
? Publication of the Bluetooth Specification in July 1999
? Introduction of Bluetooth components like baseband and radio chips
? Tremendous public interest at Comdex Fall 1999 and Best Technology award from Byte.com
? 2000 is when the Bluetooth wireless technology really takes off
? Bluetooth products and integrated solutions are expected to launch and become available on the market.
? Interoperability will be the key to making the Bluetooth wireless technology a ubiquitous solution for multiple device connections in the Personal Area Network.
? Aside from device to device connectivity, the Bluetooth technology will begin to deliver on the promise of enabling mobile devices with Anytime Anywhere access to things like the Internet and corporate networks.
Simon Ellis, Bluetooth Marketing Manager Intel, USA & Chairman, Bluetooth Marketing Group, Bluetooth Special Interest Group

The Omnipresent Internet Node
? The vision of Personal Area Networking is a world where devices communicate easily with each other and with the Internet.
? In a Personal Area Network, devices can share capabilities and work as a team, enhancing their value to the consumer.
? Transaction-based applications and delivery of Internet content are the keys to creating value with Personal Area Networking.
? Personal Area Networks can be designed transport-agnostic systems, maximizing the number of addressable client devices
? Many new business models will be created due to the capabilities of Personal Area Networking and Bluetooth.
Tony Kobrinetz, Vice President and General Manager, Personal Area Networking Division, Motorola, USA

The Power of Bluetooth for Mobile Handsets
? Background
? Market, volumes, growth and mayor trends
? Today's and future user scenarios with Bluetooth enabled handsets
? Voice - the killer application for data, wireless headsets
? Always Internet connected, how does usage change?
? The phone, e-commerce and the information kiosk concept
? Wireless anywhere printing
Orjan Johansson, Bluetooth Program Manager, Ericsson, Sweden
10.35 Coffee & Exhibition Visit

The Special Interest Group Promoter Company Roundtable
? How does each of the individual Bluetooth Promoter companies visualise the development of this technology?
? What are the key opportunities and what barriers remain?
? What skills and competencies does each Promoter bring to the Group?
? How has the addition of four new promoter companies strengthened the Group?
Steve Parker, Product Line Manager, New Platforms, 3Com
Anders Edlund, Bluetooth Marketing Director, Ericsson
Peter Lee, Bluetooth Program Manager, IBM
Jim Kardach, Principal Engineer, Mobile Communications, Intel
Paul Kan, Strategic Marketing Manager, Lucent
Dr. Michael Foley, Senior Software Architect, Microsoft
Joe Edgerton, Senior Director of Marketing & Business Development, Personal Area Networking Division, Motorola
Petri Morko, Bluetooth Marketing Manager, Nokia
Dieter Kossessa, Manager, Strategic Marketing Coordination and Solutions, European Marketing - Computer Systems Division, Toshiba Europe
12.10 Consumer Reaction to Advanced Technology
An approach to anticipating consumer reaction to advanced technology products
? people are analogue not digital
? understanding whether Bluetooth sits comfortably with:
- the consumption occasion
- the media reflex
- what will people pay for, COMMET - the time and money model
Clare Lees, Associate Director, The Henley Centre, UK

Sizing the Bluetooth Market
? How will Bluetooth Gain "critical mass" in the marketplace?
? Comparing market sizing
? The Bluetooth product roadmap
? Threats to Bluetooth?
Joyce Putscher, Director of Consumer & Convergence Markets, Cahners In-Stat, USA
Richard Duffy, Managing Consultant, The ARC Group, UK
Larry Swasey, VP Communications Research, Allied Business Intelligence, USA

A: PC & Laptop Applications

Chairman: Ronald Sperano, Director of Mobile Market Development, IBM
14.30 Bluetooth Computer Usage Models - An Overview
? Usage models and their relationship to profiles
? Usage models
? Common (File transfer, synchronisation, internet bridge, conference table)
? Hidden computing (background synchronisation, audio/video player)
? Future (PC login, remote control)
? Availability
? Summary
Dieter Kossessa, Manager, Strategic Marketing Coordination and Solutions, European Marketing - Computer Systems Division, Toshiba Europe
14.50 Bluetooth Enabling Device Synchronisation
? Synchronisation - one of the scenarios driving Bluetooth in devices
? How does Bluetooth ease the synchronisation of devices?
? How does the user control synchronisation?
Colin Calder, Chief Executive Officer, Paragon Software, Phone.com
15.15 Recommendations for Design & Usage of PC Wireless Access
Recommendations for "Wireless Ready" Mobile Computing, using RF LAN and RF PAN, from the Mobile Advisory Council
? Key hardware issues
? Key software issues
? Usage models
? Application specific concerns
Darrell Goff, Manager, Wireless Software Engineering, 3-Com & Board Member Mobile Advisory Council
Ian Seacombe, Wireless Technologist, Xircom & Board Member Mobile Advisory Council
15.40 Personal Area Networking
? What is Bluetooth Personal Area Networking (PAN)?
? User Scenarios
? Overview of the Bluetooth PAN profile and protocols
? Bluetooth networking of non-traditional devices
? Device enumeration and control
? How Extended Service Discovery Protocols add value to the network
? Metcalf's law and Bluetooth PAN
? How Bluetooth PAN increases the value of All networks
Nick Thomas, Wireless Product Development, Mobile Communications Division, 3Com, USA
16.05 Coffee & Exhibition Visit
16.50 Bluetooth Data Access Points
? Data Access Points - the power to change the communications landscape
? Implementation of Access Points for data and voice.
? Architectures for Access Points for different services
? Ensuring connectivity in the dense Bluetooth environment
? Adding voice telephony to Bluetooth Access Points
Nick Hunn, Technical Expert, TDK, UK
17.15 Bluetooth in Printers
? How will Bluetooth support printing?
? Key usage scenarios and opportunities
? Implementing Bluetooth Printers
John Waters, Project Manager, Hewlett Packard, UK
17.40 Which Applications Will Drive Bluetooth Acceptance for PCs and Laptops?
Liam Quinn, Chief Communication Technology Strategist/Business Development, Dell, USA
Cauldwell Crosswy, Principal Member of Technical Staff, Portable Systems Architecture, Compaq, USA
18.20 Close of Session

Gala cocktail evening at Monte Carlo Sporting Club

Bluetooth is a convergence technology. It unites previously disparate fields to create new added value applications. As these disparate fields come together, there is a need for workers in one from each individual technical field to acquaint themselves with the fundamentals of their new partner technologies & fields. The occasional "New to" stream aims to help delegates understand the fundamentals of new technology fields through the use of tutorial lectures and panel sessions.

New to....Radio

9.00 Fundamentals of RF propagation at 2.45 GHz
This session aims to help those who have had no previous contact with radio understand the capabilities, benefits and limitation of radio as a communications medium. Topics will include:
? Radio propagation characteristics
? Fade & scatter
? Performance modeling
? Radio in the densely used environment
? Frequency hopping
? Experience from cellular - Multi layer networking
Colin Davies, Leader, RF Group, Roke Manor Research, UK
9.45 Questions & Answers

New to....Service Discovery

11.00 Discussion Session:
Contrasting & Complimentary Approaches to Service Discovery
Rob Pecora, Chairman, Salutation Consortium
Salim Abi Ezzi, Manager, Business Development, Universal Plug and Play, Microsoft, USA
Brent Miller, Senior Programmer, Pervasive Computing, IBM, Representing the Bluetooth Special Interest Group

New to....Wireless Networking Technologies

This session addresses three technologies which share the 2.45 GHz band, and to a casual observer appear to compete in the same market space as Bluetooth. What are the capabilities and intended markets of these technologies? Do they compete? How do they differ?
14.30 Home RF
? The Home networking market
? Home RF WG organisation
? SWAP feature overview
? Home RF lite
Representative, Home RF Working Group
14.55 802.11
? IEEE 802.11: were are we?
? Application areas: home, public, enterprise, outdoor
? Bluetooth and 802.11: complementary technologies
? Co-existence aspects
? What's beyond 11Mbit/s: 802.11b and H2
? Voice over IEEE 802.11
Jan Haagh, Senior Product Manager. WaveLAN, Lucent, Netherlands
15.20 DECT
? DECT and Bluetooth - relative capabilities and market positions
? Future potential of DECT in the unlicensed bands
? DECT potential for multimedia and home networking
Erik Strinbaek, Technical Director, Kirk Telecom, Denmark
15.45 Discussion Session

Day Three 16th June 2000

Bluetooth is a convergence technology. It unites previously disparate fields to create new added value applications. As these disparate fields come together, there is a need for workers in one from each individual technical field to acquaint themselves with the fundamentals of their new partner technologies & fields. The occasional "New to" stream aims to help delegates understand the fundamentals of new technology fields through the use of tutorial lectures and panel sessions.

New to....Mobile Internet

The Mobile Internet is growing at a huge pace, making fundamental changes to the way information is delivered to the consumer, and Europe is the cradle. What are the new technologies that are driving this change? How is information delivered? What kind of services are enabled? What can be learned for Bluetooth information appliances?
9.00 WAP
? WAP - enabling content delivery to small devices
? WAP - technical overview
? How WAP changes the business model in mobile
? WAP secure transactions
? WAP interoperability
Ilkka Tiainen, WDSS Product Marketing Manager, Nokia Networks, Finland
9.35 Questions & Answers
9.45 GPRS
An introduction to the General Packet Radio Service. How does this technology enhance GSM, and what are the implications for the use and capabilities of mobile phones?
Paulo Barelli, Business Manager for Europe, GPRS Applications Alliance
10.20 Questions & Answers

New to....Speech Recognition

11.15 Bluetooth & Speech Recognition - a Natural Marriage?
Patricia McHugh, Director of New Business Development, IBM Voice Systems, USA, & VoiceTIMES Alliance
11.40 Wearable Devices with Speech Recognition
Nicolas Beal, Senior Engineer, Conversa, USA
12.15 Marrying Bluetooth to Voice Recognition
Roger Matus, Vice President, Dragon Systems, USA
Patricia McHugh, Director of New Business Development, IBM Voice Systems, USA & VoiceTIMES Alliance
Nicolas Beal, Senior Engineer, Conversa, USA