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To: StockDung who wrote (7226)	3/31/2000 7:14:00 PM
From: Sir Auric Goldfinger	Read Replies (1) \| Respond to of 10354

Aurora Foods Violates Generally Accepted Accounting Principles, Says the Pomerantz Firm NEW YORK--(BUSINESS WIRE)--March 31, 2000--The following is an announcement from the law firm of Pomerantz Haudek Block Grossman & Gross LLP: Aurora Foods, Inc. ("Aurora" or the "Company") (NYSE: AOR) and several of the Company's senior executives allegedly issued a series of materially false and misleading statements during the period between April 28, 1999 and February 18, 2000, inclusive (the "Class Period"), concerning the Company's financial performance which resulted in the inflation of Aurora's common stock price. In particular, it is alleged that the Company presented its financial results and financial statements in a manner which violated Generally Accepted Accounting Principles ("GAAP") by, among other things, capitalizing rather than expensing costs associated with trade promotion costs. As a result, expenses were understated, and thereby earnings materially inflated, in violation of GAAP, according to the Complaint filed by Pomerantz Haudek Block Grossman & Gross LLP (www.pomerantzlaw.com) on behalf of all persons or entities who purchased the common stock of Aurora during the Class Period. If you purchased Aurora common stock during the Class Period, you have until April 24, 2000 to ask the Court to appoint you as one of the lead plaintiffs for the Class. In order to serve as lead plaintiff, you must meet certain legal requirements. If you wish to discuss this action or have any questions, please contact Andrew G. Tolan, Esq. of the Pomerantz firm at 888-476-6529 (or (888) 4-POMLAW), toll free, or at agtolan@pomlaw.com by e-mail. Those who inquire by e-mail are encouraged to include their mailing address and telephone number. The Pomerantz firm is acknowledged as one of the premier firms in the areas of corporate, securities, and antitrust class litigation. Founded by the late Abraham L. Pomerantz, known as the dean of the class action bar, the Pomerantz firm pioneered the field of securities class actions. Today, over 50 years later, the Pomerantz firm continues in the tradition he established, fighting for the rights of the victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The Firm has recovered numerous multimillion dollar damages awards on behalf of class members. The Pomerantz firm's Senior Partner, Stanley M. Grossman, leads a team of legal professionals who litigate in courts throughout the United States. The Firm, which has offices in New York and Chicago, affiliates, as necessary, with other highly qualified counsel throughout the nation. Mr. Grossman, formerly president of the National Association of Securities and Commercial Attorneys, was recently invited to testify before the House Subcommittee on Courts and Intellectual Property concerning the Class Action Jurisdiction Act of 1998. Mr. Grossman aided congressional assistants in the drafting of this bill. CONTACT: Pomerantz Haudek Block Grossman & Gross LLP Andrew G. Tolan, Esq. 888/476-6529 888/4-POMLAW agtolan@pomlaw.com TICKERS: NYSE: AOR KEYWORD: NEW YORK BW1465 MAR 31,2000 14:08 PACIFIC 17:08 EASTERN