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To: Victor Lazlo who wrote (98606)4/3/2000 9:43:00 PM
From: GST  Read Replies (1) | Respond to of 164684
 
Hmmm.. I seem to remember the walkman was introduced without any meaningful market research on the premise that it was too "new" to be a good candidate for traditional market research -- but without advertising??? Ah, I don't think so.



To: Victor Lazlo who wrote (98606)4/3/2000 9:46:00 PM
From: Don Green  Respond to of 164684
 
Victor> the Sony Walkman was launched without advertising.

Sorry Victor

But without some basis of proof, I say that is total B.S.

Don


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