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To: Victor Lazlo who wrote (98626)	4/3/2000 11:40:00 PM
From: Don Green	Read Replies (3) \| Respond to of 164684

The popularity and success of the Walkman didn?t simply grow out of a profound technological idea. No, it was Morita's strong will and insistence on ?Americanizing? that made the Walkman the Walkman. As Morita pushed ahead in 1979 with the prototype Soundabout, against the wishes of almost everyone at Sony, he also realized that the most important thing would be the advertising, the way the world came to view the Soundabout. Carefully controlled perception-making was at least as important as the product. Sony hired an American advertising agency. As the Soundabout became available - a heavy metal box slightly too big for your hand, with bad reception, headphones that either dug into your ears or wouldn?t stay on your head, and a cost of more than $200 - words like ?individual? and ?choice? and ?rebel? began to appear below and above pictures of fabulous looking people having fun rocking out by themselves in magazines and on billboards. The first batch sold out in stores all over the world within a couple of days. The rest, as they say, is history. gadfly.org

To: Victor Lazlo who wrote (98626)	4/4/2000 12:54:00 AM
From: KeepItSimple	Read Replies (3) \| Respond to of 164684

>KIS why were you so eager to buy, and import, the first rambus-equipped >product you could get your hands on, or so you claimed? I've had a Nintendo 64 for years, which contains rambus memory. I wanted the Playstation 2 for the same reason everyone else in japan wanted one- to play the games. I could care less who manufactured the ram. Or the plastic case, or the CPU heatsink, or the DVD's dual laser head pickup. >In fact, I don't think you imported a PS2 at all- I think you are putting >us on. That would be like calling Tiawan and ordering one Micron chip >to be imported. C'mon, fess up ! You complete and utter ignoramus. You are aware of Gamers Edge and other import sites that import japanese N64/Dreamcast/PS2 systems and games for american consumers aren't you? I guess you didn't realize that most consoles are released in japan months before the US, and that there are quite a few people who will pay an extra 30% not to have to wait to get their hands on the latest gaming rigs? Not to mention the huge selection of games that are never released in the US market at all due to marketing types who don't think they'll sell well.. (RPGs especially) sgtech.cjb.net (a link to a really great site that will sell you any japanese import game or system you could possibly want) I also buy import music CDs at my local record store. I guess I get Sony's Music division to ship each one to me- I mean there couldnt be a market for anything IMPORTED. I drink only domestic beer and god forbid something as IMPOSSIBLE as the occasional imported chocolate bar from my grocery store. And oh yeah, I used to drive an imported automobile. Those things are pretty darn heavy- that's just CRAZY that they would import those. Importing a consumer good is quite different from claiming to purchase individual RDRAM modules on the "spot market." One thing is possible, the other is complete B.S. and anyone who has ever worked in wholesale computer retailing can tell you. BTW- you're right. I don't have any Rambus puts. I sold them this afternoon. April 290s. Hey Victor, I just saw that you were SCHOOLED on the sony walkman advertising BS. Besides not having any knowledge of engineering, you also know nothing of marketing history, have a complete inability to find ONE LINK to a third party rambus test that was not negative, and to top it off, you're losing your shirt on Rambus stock and/or calls!