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To: Jim Parkinson who wrote (11510)4/5/2000 1:22:00 PM
From: A.L. Reagan  Read Replies (1) | Respond to of 29987
 
the Iridium factor is playing havoc with the larger customers.

Makes sense to me which is why a month ago I argued (in hopes our thread was monitored) that G* should announce a worldwide trade-in program (co-op'ing the cost with the SP's), as well as seizing the opportunity to turn Iridium's demise into a net public relations plus for G*.

Instead, as we know, they did nothing, and blew it, so now the various consequences must be suffered. Well, what isn't done isn't done, but BLS & crew have written by default a new case study for the Harvard Business classic text "Marketing Myopia."