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To: redwood who wrote (394)	4/12/2000 8:46:00 AM
From: david james	Respond to of 395

News April 12, 08:20 Eastern Time CBS Selects the Auction Channel to Produce Monthly Auction Segment NEW YORK, Apr 12, 2000 (BUSINESS WIRE) -- "The Real Deal, with The Auction Channel" The Auction Channel (http://www.auctionchannel.com), a wholly-owned subsidiary of Brilliant Digital Entertainment, Inc. (AMEX: BDE), announced today it has entered into relationship with CBS for a monthly co-branded appraisal and feature segment on collecting entitled "The Real Deal, with The Auction Channel." The segment airs during CBS' "The Early Show" the last Friday of each month, and will be extended to twice-monthly later this year. Each segment of "The Real Deal, with The Auction Channel" will follow a specific collecting theme, featuring a respected collectibles expert from The Auction Channel staff. Information about the different scheduled segments will be announced on the CBS Early show as well as posted on each site (http://www.theauctionchannel.com and cbsnews.com). Viewers are encouraged to send digital images of items they would like to have appraised to designated email addresses found on both companies' Web sites. The pilot of "The Real Deal" segment aired Friday, March 31st featuring Elyse Luray-Marx, Vice President of Collectibles for the Auction Channel and one of the world's foremost authorities on entertainment memorabilia. Ms. Luray-Marx appraised an eclectic array of items sent in by CBS viewers, including drawings by world famous animator Chuck Jones, inventor of Wile E. Coyote and animator of the Grinch, and Puff Daddy's high school yearbook. "Viewer response to our first segment was fabulous and with virtually no advance promotion, we've already received dozens of inquiries and submissions for future programs," said "The Early Show" Senior Producer, Nanci Ross. "The Auction Channel's unique base of auction industry expertise makes them the ideal partner to bring our viewers `The Real Deal' in this important area of popular culture." In addition to regular "The Real Deal" programming, CBS and The Auction Channel's partnership includes a broad range of promotional and marketing tie-ins including co-branding on CBS.com and auctionchannel.com, joint events, and custom content for the CBS Web site, including collecting advice, chats and online appraisal services offered by The Auction Channel. Ron Chaimowitz, The Auction Channel's Chairman and CEO said, "This is an important partnership with a very powerful and committed media partner that will introduce and reinforce the Auction Channel brand before a substantial audience in the U.S. and abroad. By bringing the excitement of collecting into millions of homes via TV and the Internet, `The Real Deal' and The Auction Channel offer a uniquely interactive and informative format." About The Auction Channel A subsidiary of Brilliant Digital Entertainment, Inc. (AMEX: BDE), The Auction Channel (http://www.auctionchannel.com) is an UK-based company, with recently relocated headquarters in New York. The Auction Channel provides real-time Internet bidding, real-time telephone bidding and live satellite and cable television auction broadcasts. The Auction Channel has entered into agreements to provide its services to major auction houses including Christie's South Kensington, Phillips, Bonhams, Brooks, Allsop & Co., Dreweatt Neate and Antiquorum.