Company Press Release: "Bulldog and Sun Microsystems Announce Content BOSS Financing Program
Flexible Financing Further Simplifies the Implementation of Content Management Solution for Entertainment, Broadcast and Interactive Broadcast Companies
LAS VEGAS--(BUSINESS WIRE)--April 10, 2000-- The Bulldog Group Inc. (Booth #M7464)
and Sun Microsystems Inc. (Booth #M8745) today announced the expansion of the Content
BOSS solution to include financing and leasing options. The Content BOSS Financing Program
offers one-stop shopping for Content BOSS, a robust and scalable content management solution
that enables entertainment, broadcast and interactive broadcast companies, to quickly integrate
and leverage their content assets across the enterprise. As a result, these companies can reduce
their time to market and compete more effectively in the Internet economy.
The Content BOSS Financing Program offers flexible financing for the Content BOSS set of
products and services. A variety of financing and leasing options are available from a single
source, Sun Microsystems Finance (SM), Sun's financing arm. This one-stop financing program
streamlines the business planning, financial and implementation processes involved with
enterprise-wide content integration.
In addition, Sun Microsystems Finance offers Capacity Management Products, to address the
enterprise need for a scalable centralized content repository, as companies integrate their
content assets across the enterprise. Storage capacity financing enables companies to implement
long-term storage requirements up-front without paying for storage until they use it. As a result,
companies can seamlessly meet their growing demand for storage without disrupting operations
and capital investment flows.
Another advantage of the financing program is the technology refresh option. It ensures
companies are acquiring the latest hardware, while avoiding the risk of deploying redundant or
outdated technologies. Furthermore, the financing program enables the enterprise to phase in
content management infrastructure investment over time, across the company, at a manageable
monthly cost rather than investing a large sum at each phase of implementation. This allows
entertainment and media companies to better manage their cash flow and infrastructure
investments.
About Content BOSS
Content BOSS is an integrated enterprise content management solution that enables media-rich
organizations to reduce marketing and production costs, and create new revenue streams through
the re-use, re-purposing and distribution of media content. The Content BOSS solution and
related support services make it easy for broadcasters, interactive broadcasters and content
providers to implement digital asset management, which is now considered to be a core
technology for business models in the media industry. With Content BOSS, organizations can
streamline media cataloging, enabling secure electronic distribution across a wide range of
platforms.
Bulldog, Oracle and Sun Microsystems contribute the following technologies and services to
the Content BOSS solution:
Bulldog provides the enterprise content management application software, software
development kit, consulting and support services to address the content management
requirements of media-rich companies.
Oracle provides Oracle8i(TM) interMedia, Oracle Video Server(TM) and consulting
services for search, management and deployment of a full range of media content,
including broadcast quality video streaming.
Sun Microsystems provides the infrastructure technologies: enterprise and workgroup
servers, network storage, Sun StorEdge(TM) Media Central broadcast and streaming
video platform, and market-leading Internet services expertise required for the complexity
of platforms and devices that manage and deliver content. Also, the Content BOSS Leasing
Program is offered through Sun Microsystems Finance.
``We are committed to simplifying content integration for global enterprises by providing
industry-leading network computing and storage technologies, as well as a wide range of
innovative leasing options,' said Stephen McKenna, director of global sales, Entertainment and
Media, Sun Microsystems. ``The Content BOSS Financing Program will enable companies to
reduce monthly cash flow unpredictability resulting from content management implementation
investments.'
``Content management is the new core infrastructure technology for media rich enterprises.
Now, with the option to lease integrated into the Content BOSS package, a complete content
management solution is within reach of a broader market. The leasing program makes the
solution not only simpler to buy, but also easier to incorporate into an organization's overall
business plan,' said Andy Amalfitano, senior vice-president, Sales and Services, The Bulldog
Group.
About Bulldog
The Bulldog Group's content management software enables media-rich companies to leverage
their content and capitalize on new business opportunities such as e-commerce and interactive
services. Bulldog's enterprise solution delivers secure digitization, cataloguing, and
management of media content for reuse, repurpose and distribution. Bulldog enables you to ``put
your media in play' by creating the foundation for a digital supply chain and allowing you to
reach new audiences.
To find out how companies such as Sony Pictures Entertainment, Microsoft Studios and Open
Interactive are partnering with Bulldog to protect their intellectual properties and develop new
revenue and business opportunities, visit Bulldog on the Web at www.bulldog.com.
About Sun Microsystems
Since its inception in 1982, a singular vision -- The Network Is The Computer(TM) -- has
propelled Sun Microsystems Inc. (Nasdaq: SUNW - news), to its position as a leading provider
of industrial-strength hardware, software and services that power the Internet and allow
companies worldwide to ``.com' their businesses. With $13 billion in annual revenues, Sun can
be found in more than 170 countries and on the World Wide Web at sun.com.
The Bulldog Group Inc., Bulldog, Content BOSS, and Bulldog Media Management are all
trademarks of The Bulldog Group Inc. Oracle is a registered trademark and Oracle8i is a
trademark or registered trademark of Oracle Corp. Sun, Sun Microsystems, the Sun logo,
Solaris, Sun Microsystems Finance, Sun StorEdge, Java and ``The Network is The Computer'
are trademarks or registered trademarks of Sun Microsystems Inc. in the United States and other
countries.
Contact:
The Bulldog Group Inc.
James Finch, 310/244-2830; Fax: 310/244-0955 (Media)
jfinch@bulldog.com
or
Burson-Marsteller for Sun Microsystems Inc.
Kellee Marlow, 415/591-4108
kellee_marlow@sfo.bm.com
biz.yahoo.com
Lynn |
