Monday April 10, 8:48 am Eastern Time
Company Press Release
SOURCE: iXL Enterprises, Inc.
iXL and Team of its Alliance Partners
Launch Strategic Initiative for Media
Delivery to Web, TV And Wireless
Applications
Core Team Includes Cisco Systems, Digital Island, EMC, Oracle And Sun
Microsystems;
Advanced Media Content Management and Distribution Solution Allows
For Integration of Technologies for Cross-Platform Distribution
LAS VEGAS, April 10 /PRNewswire/ -- Redefining the terms for creating and distributing
content in the digital media marketplace, iXL Enterprises (Nasdaq: IIXL - news) today formally
announced the launch of ``Create Once, Publish Everywhere' (COPE(TM)), a unique
enterprise-wide, cross-platform approach for creating, managing, publishing and distributing
rich media assets. Developed with participation from market-leading iXL Alliance Partners
Cisco Systems (Nasdaq: CSCO - news), Digital Island (Nasdaq: ISLD - news), EMC (NYSE:
EMC - news), Oracle (Nasdaq: ORCL - news) and Sun Microsystems, Inc. (Nasdaq: SUNW -
news), COPE is designed to provide a unified, scalable architecture and integrated deployment
strategy for delivering rich media across a wide range of media channels, including the Web,
interactive television, print media, mobile phones and other wireless devices. The
announcement -- made at the National Association of Broadcasters 2000 convention, ``The
Convergence Marketplace' -- marks the first piece of iXL's multi-platform COPE strategy,
which will be expanded to new open architectures in the future.
``The real strength of COPE lies in the critical mass of strategic relationships standing behind
the technology,' said Bill Nussey, President and CEO of iXL. ``Our alliance partners represent
the leaders of the New Economy, and through this initiative, we're able to offer open solutions
for businesses on the cutting edge of convergence.'
As content now is created in digital form and as new channels for delivery proliferate, the
COPE architecture allows for greater efficiencies in production and faster time-to-market for
media companies and other businesses with complex systems for storing, searching, publishing,
distributing and tracking their media assets. COPE is designed to serve up rich media at a range
of resolutions, configurations and formats to multiple end users, using only a single media asset,
whether video, audio, animation or graphics.
``The advent of convergence, and especially broadband technology, has made the efficient
management and delivery of digital assets a necessity for all businesses,' said Ken Papagan,
Senior Vice President and General Manager of iXL's Digital Media and Broadband Solutions
offering. ``In the broadband era, most e-businesses will become media businesses by virtue of
digital media. COPE will allow iXL's clients and its Alliance Partners to take full competitive
advantage of this new open environment.'
Industry-Leading Team
``The ability to seamlessly automate digital media information across a single converged
network allows businesses with rich media assets to optimize their digital media supply chain
for significant competitive advantages,' said Sue Bostrom, Senior Vice President, Cisco
Systems Internet Business Solutions Group. ``Cisco is committed to enabling the Internet
economy with Internet- based solutions, and COPE provides a scalable, flexible, and open
content distribution approach for our customers in the communications and entertainment
industry.'
``With the rapid adoption of digital media into e-business applications, the COPE initiative
provides companies with a one-stop solution to leverage the Internet for richer interaction with
customers and partners,' said Tim Wilson, Vice President of Marketing at Digital Island.
``Digital Island's contribution to this partnership will help build an open, fully media-enabled
infrastructure for global e-business.'
``Intelligent management of content, and the ability to rapidly transform and deliver that content,
will drive entertainment and business communication in the next decade,' said Doron Kempel,
General Manager of EMC's Media Group. ``As we work with iXL and the other members of the
COPE initiative, EMC is pleased to offer a foundation infrastructure for the secure storage,
management and delivery of all types of digital assets. EMC's open and flexible architecture
enables customers to adapt to new market opportunities and accelerate their businesses to
Internet speed without changing their core infrastructure.'
``COPE is an innovative solution to allow companies to meet the challenges of managing digital
media across the enterprise,' said Jeremy Burton, Oracle's Vice President, Internet Platform
Marketing. ``By engaging in the COPE initiative, we are bringing together an elite group of
partners with complimentary expertise capable of delivering end-to-end content management
solutions.'
``Sun's alliance with iXL and other members of the COPE initiative provides customers greater
levels of reliability and interoperability when deploying their e-content and e-commerce
infrastructure,' said Bill Correll, Group Manager, Interactive Media Solutions at Sun
Microsystems, Inc. ``The COPE framework enables them to build businesses that take
advantage of multiple delivery platforms, including iTV, broadband, and wireless, which will
be fundamental to success in the new digital economy.'
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