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Non-Tech : Dorsey Wright & Associates. Point and Figure -- Ignore unavailable to you. Want to Upgrade?

To: Tommy Dorsey who wrote (7203)	4/10/2000 3:11:00 PM
From: Rich1	Read Replies (1) \| Respond to of 9427

They screwed up the basics of Marketing 101. Their identity and there promise left a lot to be desired. You can't start a business by attacking Barron's and the Wall Street Journal. They never clearly explained the benefits of the brand . Why it was better? What it did better? Brands must provide an emotional and functional benefit. Should also be self-expressive. I never could figure out what the Street.com provided so when they tried to raise the price I had no loyalty and cancelled my subscribtion. Cramer was amusing but it got old quickly.