To: marcos who wrote (278 ) 4/10/2000 8:11:00 PM From: keith massey Read Replies (1) | Respond to
I agree that the stocks looked strong in a ugly day. SEG will bill our partnering brokers a fixed internet portal fee for services rendered. This approach creates a strong advantage for the company by eliminating traditional brokerage operating costs and complexities, thus enabling the company to focus on generating revenue through aggressive marketing, name branding and business development. SEG's unique business model will enable the company to expand into markets around the globe at a rapid pace thus increasing its ability to dominate this industry sector and achieve a substantial market share. SEG's business model also allows SEG to enter emerging markets where online trading is not available yet. The 14 Asian stock exchanges that SEG is initially targeting are expected to generate 600 million transactions in 1999. Of these 600 million transactions, 50% have just been made available for online trading and the other 50% are still largely untapped. SEG will allocate 40% to 50% of its revenues to marketing and advertising using media channels such as television, financial news media, in-flight video and magazines, as well as partnering with high traffic Internet portal sites. SEG has no direct competitors and knows of no other company that is functioning as a portal business with stock brokers from around the world. SEG has established important relationships with key individuals and companies in Asia, which is where the Company will commence its operations. In summary, the business has substantial advantages as an on-line trading site. SEG has a fast business model, with the advantage of being the first of its kind in the market place. It is structured as an exceptionally cost-effective and efficient operation . Due to the significant interest in on-line trading IPOs, and the aggressive entry of brokerages into on-line trading, the launch of this business is very time-sensitive.
