VIA's DDR support (sorry if re-post didn't see it)
VIA Technologies, Inc
533 Chung Cheng Road 8F | Hsin Tien, Taipei | Taiwan
Tel: (8862) 2218-5452 | Fax: (8862) 2218-5453 | viatech.com
For Immediate Release
VIA to Enable DDR266 SDRAM Memory Support in Upcoming Products
VIA working with Leading Memory Vendors and Partners on DDR PC2100 SDRAM
Module Specifications
Fremont, CA, April 10, 2000 - VIA Technologies, Inc., today announced it has
selected Double Data Rate (DDR266) SDRAM as the memory technology that will
follow its successful PC133 for future PC chipsets. DDR266 supported VIA
chipsets will be targeted across the PC Market at servers, desktop systems,
Value PCs and mobiles. Established on the existing SDRAM industry
infrastructure, DDR266 is a rational high performance and cost-efficient
solution that allows easy adoption for memory vendors, OEMs and system
integrators. In cooperation with key memory suppliers including Micron,
Samsung, Hyundai, Infineon, Hitachi, NEC, Mitsubishi, Nanya, Toshiba and
others, VIA is proactively participating in every stage of the engineering
development of the DDR266 device and PC2100 memory module technology to
ensure that VIA's DDR chipset is compliant with current JEDEC DDR SDRAM
standards.
"DDR266 is a sensible evolutionary solution for the PC industry that builds
on the existing SDRAM infrastructure, yet makes awesome advances in solving
the system performance bottleneck by doubling the memory bandwidth," said
Wen-chi Chen, President and CEO of VIA. "With the PC133 development effort,
VIA established itself as a leader in promoting appropriate memory
technologies for the PC industry, and we aim to continue in that role by
enabling the PC platform's transition to DDR266."
VIA has been operating in close conjunction with Advanced Memory
International, Inc. (AMI2), which was created in April 1999 by 20 memory and
associated technology suppliers to provide industry leadership, direction
and confidence for users of new DRAM technologies. AMI2 has been focusing on
bringing new DDR SDRAM systems to market in conjunction with JEDEC
Solid-State Technology Association standards.
"AMI2 has completed the DDR SDRAM infrastructure and now we are bringing the
memory suppliers, chipset designers and system OEMs together to ensure that
there is a practical implementation that is compliant with the JEDEC
specification," said Desi Rhoden, President and CEO of AMI2, and current
JEDEC Board Chair. "We want to accelerate market adoption of the new DDR
SDRAM JEDEC-standard memory technology and facilitate the development of
support devices such as memory modules, chipsets and clock drivers. VIA is a
key partner in that task."
DDR SDRAM will offer a superior solution and migration path from existing
SDRAM designs due to its availability, pricing and overall market support.
DDR266 doubles the data rate through reading and writing at both the rising
and falling edge of the clock, achieving data bandwidth 2X greater than
PC133 when running with the same DRAM clock frequency. With peak bandwidth
of 2.1GB per second, DDR266 enables system OEMs to build high performance
and low latency DRAM subsystems that are suitable for server, workstation,
high-end PC and value desktop SMA systems. With a core voltage of only 2.5
Volts compared to conventional SDRAM's 3.3 volts, DDR266 is a compelling
solution for small form factor desktop and notebook applications.
"The performance mid-range SMA segment of the market has an unquenchable
thirst for more memory bandwidth," said Dr. Jon Peddie, President of Jon
Peddie Associates (Mill Valley, CA) the leading market research firm
tracking digital media. "High-volume, multiple-sourced, backward compatible
memory like DDR266 will be most cost-effective and offer the best
time-to-market solution without the need for special motherboard designs and
testing techniques."
"Because of the existing PC133 SDRAM infrastructure, and the use of the same
packaging and processing technologies, DDR 266 presents no significant
investment in manufacturing facilities," said Bob Eminian, Vice President
for Samsung. "This means that it will be a simple transition to volume
production of DDR SDRAM parts and PC2100 memory modules for the PC market,
which we should expect to see in 2H'00."
"Once it goes into production, DDR memory module will be very reasonably
priced compared to PC133 SDRAM module," said Jeff Mailloux, Director of DRAM
Marketing for Micron Technology, Inc. "Just as PC133 was an evolutionary
step from PC100, PC2100 logically follows PC133 because of its low cost of
implementation. This keeps manufacturing infrastructure costs at a minimum
and the consumer is the true price/performance beneficiary."
"We always found that our customers' decisions for DDR SDRAM were based on
its excellent price/performance features," says Chee ##, Director of Memory
Product Marketing of Infineon Technologies, Inc. "And with many millions of
DDR SGRAM parts made for the high-end graphics market, Infineon clearly has
the expertise to confirm the relative ease of moving from standard SDRAM to
DDR SDRAM manufacturing."
"The adoption of DDR SDRAM now will also provide a clear migration path to
Virtual Channel(R) DDR-SDRAM and the next generation DDR II SDRAM standard
that is
presently in the ballot process at JEDEC," said Manabu Ando, Assistant
General Manager of Memory Engineering, of NEC Electronics, Inc.
VIA will be producing performance and integrated DDR chipsets for both VIA
Cyrix© III/Intel Pentium IIITM and AMD AthlonTM processors starting in 2H
2000.
About VIA Technologies
VIA Technologies, Inc is the world's leading fabless supplier of PC core
logic chipsets, microprocessors, and multimedia and communications chips.
VIA delivers value to the PC industry by designing, marketing, and selling
high-performance VIA Apollo core logic chipsets for the full range of PC
platforms, as well as cost-effective VIA Cyrix* processors for Value PCs and
Internet Appliances. Its customers include the world's top OEMs, mainboard
manufacturers, and system integrators.
VIA is headquartered in Taipei, Taiwan, at the center of the Greater China
high-tech manufacturing engine, and has branch offices in the US, China and
Europe. The company is listed on the Taiwan Stock Exchange (TSE2388), and
achieved annual revenues of US$356 million in 1999.
###
PR Contacts
US Contact: Timothy Chen International Contact: Richard Brown
Phone: (510)-908-9697 Phone: (886)-2-2218-5452 #6201
Fax: (510)-683-3301 Fax: (886)-2-2218-5453
Email: Timothy_Chen@via.com.tw Email: Richard_Brown@via.com.tw
Note to reporters, editors and writers: VIA is spelled in ALL CAPS.
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