JW-an article on a "must have" item when travelling to Cuba-
(PR NEWSWIRE) Victoria's Secret Sells Out of New Natural Liquid Miracle Bras
Victoria's Secret Sells Out of New Natural Liquid Miracle Bras
National Waiting List for Liquid Bras Already in Hundreds;
NY Area List is 1,000+
NEW YORK, April 11 /PRNewswire/ -- The Natural Liquid Miracle Bra,
introduced by leading lingerie retailer Victoria's Secret earlier this month,
has sold out completely in the New York metropolitan area as well as several
other cities across the country. Stores began a waiting list for the bras on
Sunday, March 26th, and there are already several hundred customers who have
signed on to purchase the Natural as soon as the next shipments arrive; in the
New York area alone, the waiting list has reached upwards of 1,000 people.
When The Natural Liquid Miracle Bra was introduced in limited release
through several key stores across the country, the response from women was
tremendous. The bra sold out virtually everywhere it was available, and even
with re-stocking, the Natural is sold out of virtually every size and color in
such cities as Chicago, Miami, Los Angeles, Houston, Dallas, Philadelphia,
Boston and Seattle. This high demand is part of the continuing trend, easily
spotted at such high-profile glamour events like the Academy Awards or in
popular movies like Julia Roberts' Erin Brockovich, of women's desire for
enhanced cleavage.
Because of the unusually high level of demand for the Natural, the company
has enlisted supermodel Heidi Klum to personally deliver the next available
(PR NEWSWIRE) Victoria's Secret Sells Out of New Natural Liquid Miracle Bras
Victoria's Secret Sells Out of New Natural Liquid Miracle Bras
National Waiting List for Liquid Bras Already in Hundreds;
NY Area List is 1,000+
NEW YORK, April 11 /PRNewswire/ -- The Natural Liquid Miracle Bra,
introduced by leading lingerie retailer Victoria's Secret earlier this month,
has sold out completely in the New York metropolitan area as well as several
other cities across the country. Stores began a waiting list for the bras on
Sunday, March 26th, and there are already several hundred customers who have
signed on to purchase the Natural as soon as the next shipments arrive; in the
New York area alone, the waiting list has reached upwards of 1,000 people.
When The Natural Liquid Miracle Bra was introduced in limited release
through several key stores across the country, the response from women was
tremendous. The bra sold out virtually everywhere it was available, and even
with re-stocking, the Natural is sold out of virtually every size and color in
such cities as Chicago, Miami, Los Angeles, Houston, Dallas, Philadelphia,
Boston and Seattle. This high demand is part of the continuing trend, easily
spotted at such high-profile glamour events like the Academy Awards or in
popular movies like Julia Roberts' Erin Brockovich, of women's desire for
enhanced cleavage.
Because of the unusually high level of demand for the Natural, the company
has enlisted supermodel Heidi Klum to personally deliver the next available
shipment to the Victoria's Secret Fifth Avenue store in Manhattan on Thursday,
April 13th. Wait list customers will receive vouchers enabling them to be
first on line when the limited shipment arrives in New York. Photos from the
commercial campaign for The Natural Liquid Miracle Bra, featuring Klum and
shot by top fashion photographer Sante D'Orazio, will also be held and
unveiled at that time.
The cups of The Natural bra have liquid-filled inner pockets that provide
ultimate cleavage, adding a FULL CUP SIZE to the bustline. This revolutionary
material is the future of padded bras, providing a completely natural feel and
a smoother, more natural look. The bra is detailed in an exquisite
rose-embroidered lace. Even more so than the traditional cotton-padded
Miracle Bras, the liquid padding of The Natural results in a "realistic"
feeling.
SOURCE Victoria's Secret
-0- 04/11/2000
/CONTACT: Jane Cha, 212-627-2626, or Jill Eisenstadt, 310-407-0120, both
of FULL PICTURE, for Victoria's Secret/
CO: Victoria's Secret
ST: New York
IN: TEX REA
SU: PDT |
